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I.M. Group to Import Great Wall Vehicles Into Europe From 2010


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HEBEI, CHINA – December 21, 2009: I.M. Group, the UK-based automotive importer and distributor for Subaru, Isuzu and Daihatsu, has announced the signing of an agreement that will see it import vehicles from Chinese auto maker, Great Wall Motor Company Limited, into Europe starting next year.

Initially, the Baltic states of Estonia, Latvia and Lithuania will be targeted. Then, from 2011, launches in Scandinavia, the UK and Ireland are planned.

The Great Wall Motor Company, one of the few privately-owned Chinese car companies, has designed and built all of the European-bound models specifically to meet EU whole-vehicle type approval standards. This will ensure that Great Wall models deliver high standards of crash-worthiness, equal to those of modern European and Japanese vehicles.

I.M. Group has operated in the Chinese market for over 15 years, and currently employs a team of 40 at its Beijing office.

Further details about the launch of the Great Wall brand will be announced by I.M. Group next year