U.S. Automakers Emphasize Small Cars at 2009 LA Auto Show - VIDEO STORY


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2011 Chevrolet Cruze

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LOS ANGELES - December 12, 2009: This year, one of the biggest trends to come out of the Los Angeles Auto Show was downsizing. With the U.S. debut of several new compact cars, American automakers are showing bigger isn't always better. Both Ford and Chevrolet rolled out North American debuts of economy cars that are already popular in overseas markets. While Ford re-introduced its Fiesta stateside, Chevrolet unveiled the new 2010 Cruze. In fact, in addition to being economical and green, the compact Cruze comes with ten airbags and aims to hit 40 miles per gallon on the highway.


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The 2011 Cruze: Chevrolet Unveils U.S. Version Of The Popular, Fuel-Efficient Global Compact Sedan

Chevrolet unveiled the U.S. production version of the 2011 Cruze compact sedan at the L.A. Auto Show on Dec. 2. It is a global car refined for America, delivering many segment-leading features and details that challenge preconceived notions about what a compact car can be in North America.

The Cruze also affirms Chevrolet’s commitment to building refined, fuel-efficient vehicles, with new, small-displacement four-cylinder engines. It is expected to deliver segment-leading fuel economy with a new Ecotec 1.4L I-4 turbo with variable valve timing – including up to 40 mpg on the highway with a high-efficiency model.

“Cruze is already a hit across Europe and Asia; and now, it’s coming to America to challenge the status quo,” said Brent Dewar, GM Vice President, Chevrolet Global brand. “Along with the Volt electric vehicle, Cruze is the latest tangible example of how Chevrolet is working on exciting products that range from gas-friendly to gas-free.”

Leveraging Chevrolet’s design and engineering talent in Asia, Europe and North America, the Cruze brings to market a progressive, globally influenced design complemented by exceptional levels of quietness, quality and attention to detail – from precise tolerances between body panels to the use of premium materials throughout the interior.

“The amenities, quietness and roominess you expect in larger cars are what the Cruze delivers,” said Margaret Brooks, Chevrolet product marketing manager. “This is a car that will shake up the compact segment, with a more spacious interior and more cargo room than the Honda Civic and Toyota Corolla.”

Cruze goes on sale in the U.S. in the third quarter of 2010 but has already logged more than 4 million miles in quality and durability testing worldwide, making it one of the most real world-tested GM products prior to a U.S. launch. The U.S. and Canadian versions of the Cruze will be built in Lordstown, Ohio, where $350 million was invested for their production.


Click PLAY to watch the complete Chevrolet Press Conference at the 2009 LA Auto Show


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