2009 LA Auto Show: Hyundai Tucson Press Conference - COMPLETE VIDEO


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The Auto Channel presents the entire Hyundai Tucson Press Conference from Media Days at the 2009 LA Auto Show.

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ALL-NEW TUCSON DELIVERS BETTER FUEL ECONOMY AND MORE POWER

LOS ANGELES - December 3, 2009: In 2010, a revolutionary new Tucson joins the rapidly evolving Hyundai product line. The sleek crossover from Hyundai, with its athletic European design, strikes a stark contrast from its predecessor and improves in every functional area, from its roomier cabin with extra cargo space to its leap in fuel economy and technology. Tucson features the company’s “Fluidic Sculpture” design language and is the first vehicle in Hyundai’s 24/7 version 2.0 product initiative (seven all-new models by the end of 2011).

The all-new Tucson is the first Hyundai CUV (Crossover Utility Vehicle) to be designed and engineered in Europe at Hyundai’s Frankfurt-based design and technical centers. It features precedent-setting engineering including advanced weight saving technology and the eco-efficient Theta II 2.4-liter four-cylinder engine delivering up to 31 mpg on the highway. True to Hyundai form, the Tucson applies life-saving safety technologies as standard equipment while offering, for the first time, Downhill Brake Control (DBC) and Hillstart Assist Control (HAC). Likewise, to keep its passengers informed and comfortable Tucson integrates Hyundai’s first panoramic sunroof, touch-screen navigation and a Bluetooth® hands-free phone system.

EUROPEAN DESIGN
Key attributes of Hyundai’s Fluidic Sculpture design philosophy are the athleticism and sophistication that Tucson demonstrates through its flowing lines, full surfaces and muscular presence. This athletic design language is highlighted by bold, dynamic graphic elements such as the new Hyundai family hexagonal front grille, aggressive lower air intake, sculptured hood creases, swept back headlights, sleek greenhouse and wraparound taillights. Chrome grille accents and door handles lend sophistication to the top-of-the-line Tucson Limited.

Conceived in a global collaboration among Hyundai’s U.S., Korean and European advanced product groups, with design execution led by the Frankfurt studio, the new Tucson was developed as an urban cruiser. It is tough and compact for life in the city, yet sleek and agile for out-of-town travel.

The Tucson combines dynamic, sculpted, performance-oriented styling with thoughtful everyday utility to create a vehicle that will change the way consumers, especially younger car buyers, think about compact crossovers.

With an overall length of 173.2 inches, a width of 71.7 inches and a height of 66.3 inches (with roof rails), Tucson has a great stance and road presence. The design team fused a light, elegant and sporty upper body with belt lines flowing off both the front and rear wheel arches, to a tough, planted lower body so that it is assertive in the way it sits on the road.

The profile of Tucson features a sports car-like theme with a double-zigzag treatment for the wheel arches that wrap around the available Euroflange 18-inch alloy wheels. The concave sills have a wedge-shaped profile that extends rearward and wraps around into the rear bumper, a first of its kind design in a vehicle of this type. The profile is further enhanced by modern silver roof rails.

2010 TUCSON 61 POUNDS LIGHTER THAN THE OUTGOING MODEL DESPITE BEING THREE INCHES LONGER
The 2010 Tucson is 3.3 inches longer and one inch wider than its predecessor, yet 61 pounds lighter

2010 Tucson has a longer wheelbase and overall width than CR-V, Escape and Forester to deliver more packing efficiency Body stiffness is 38 percent greater than Rogue World-class weight efficiency was one of the program targets for the Tucson engineering team. In fact, the 2010 Tucson leads all of its competitors in weight efficiency. Hyundai engineers also targeted leadership in power-to-weight ratio. Having these targets paid huge dividends in both performance and fuel economy.

The Tucson’s widespread use of high-strength steel provides increased strength at a lower body weight. High-strength steel allows the four-wheel independent suspension to work optimally. At 3,203 pounds for an automatic transmission model, the Tucson is lighter than its competitors, while offering more interior room than Rogue and Escape, with body-bending rigidity 38 percent higher than the Rogue. The Tucson owes its 31 mpg estimated EPA highway rating to its weight efficient unibody architecture.

FUN-TO-DRIVE
The 2010 Tucson’s athletic shape is now complemented with more agile handling, responsive steering and improved body roll control. These enhancements make the new Tucson more fun-to-drive. Tucson uses MacPherson strut front and multi-link rear suspension systems for more precise wheel control and a smoother ride. All four wheels are controlled by coil springs and fade-resistant gas-charged dampers. Stabilizer bar diameters have also increased. The front suspension now has a new 25 mm hollow stabilizer bar to save weight versus the predecessors 21 mm solid stabilizer bar. The rear suspension has a new 18 mm solid stabilizer bar versus the predecessors 14 mm stabilizer bar. Larger stabilizer bars keep the vehicle very flat during cornering and help provide quick turn-in response.

Rack-and-pinion Motor-Driven Power Steering (MDPS) also contributes to the Tucson’s nimble and refined handling dynamics while saving fuel and reducing interior noise. The MDPS system uses the vehicle’s electrical system for power (unlike the older hydraulic system), allowing for increased fuel economy and calibrated steering efforts through all vehicle speed ranges.

Due to the suspension geometry and wider track width that enables greater turn angles, Tucson’s turning circle is 34.7 feet – an advantage Tucson drivers will appreciate in their daily driving and parking. In fact, Tucson’s turning diameter bests Honda CR-V and Toyota RAV4.

TUCSON DELIVERS BETTER FUEL ECONOMY THAN CR-V
The Tucson was engineered to be more fuel efficient than its predecessor and chief competitors like the Honda CR-V and Toyota RAV4. The 2010 Tucson accomplishes this while being 3.3 inches longer and one inch wider than its predecessor and having a longer wheelbase than Honda CR-V, Ford Escape and Subaru Forester

Tucson features the Theta II 2.4-liter DOHC inline four-cylinder engine. The Theta II engine delivers about the same amount of power and acceleration as its predecessor’s V6 engine with 20 percent better fuel economy than the old four-cylinder engine. In fact, the Tucson is more fuel-efficient than Honda CRV, Nissan Rogue, Toyota RAV4 and Ford Escape four-cylinder engines boasting an impressive estimated 23 mpg city/31 mpg highway fuel economy rating with the available six-speed automatic transmission with SHIFTRONIC® and front wheel drive. Tucson features low rolling resistance silica tires to contribute to the 31 mpg highway. With AWD (All-Wheel Drive), Tucson delivers an estimated 21 mpg city/28 mpg highway exceeding the primary competitors AWD versions including Subaru Forester.

The Theta II is rated at 176 horsepower (26 percent more than its predecessor) and 168 lb.-ft. of torque. This high-tech, all-aluminum, 16-valve engine features Continuously Variable Valve Timing (CVVT) on both camshafts and a Variable Induction System (VIS) for better engine breathing. In the green states, the 2010 Tucson is certified as a Partial Zero Emission Vehicle (PZEV) which means it is as clean as a hybrid.

For the 2011 model year, Hyundai will introduce a high-mileage Blue model. The Blue model will be powered by a Theta II 2.0-liter engine that delivers better power and fuel economy than the 2009 Tucson Beta four-cylinder engine. The 2.0-liter Theta-II has shed over 22 pounds from its previous iteration. For better fuel efficiency and reduced emissions, the 2.0-liter Theta-II also gets Dual CVVT (intake and exhaust camshaft phaser) while Theta-I was equipped with only CVVT on the intake camshaft. Major improvements also begin with the application of a two-stage Variable Intake System (VIS) which enables switching between long and short intake manifold resulting in an across-the-board performance increase. To reduce internal friction, engineers have applied a Diamond-Like-Coating (DLC) to the top surface of the valve tappets resulting in improved fuel efficiency. Engineers also expended considerable time and effort optimizing the oil pressure to achieve an ideal balance between durability and fuel economy.

Tucson will join the Blue lineup of vehicles that includes Accent and Elantra. Tucson Blue will deliver outstanding fuel economy without adding hundreds of dollars to the price. In fact, the “Blue” model will be priced lower than other Tucson models, assuring it will be both efficient and economical. Hyundai is focused on achieving an excellent mpg-per-dollar ratio with the Tucson Blue model. Fuel-efficient modifications will likely include low-rolling-resistance tires, enhanced aerodynamics, revised engine calibrations and reduced final drive ratios to deliver even higher mileage and lower emissions. The new Tucson high mileage edition will be identified with unique “Blue” badging.

FUEL ECONOMY INNOVATIONS
To help Tucson drivers get the most out of their vehicles, Hyundai added a standard trip computer and economy indicator. The trip computer provides distance to empty, average fuel consumption, average vehicle speed, elapsed time and instant fuel economy. The “Eco Indicator” on automatic transmission models nestled between the speedometer and tachometer displays a green LED light in accordance with fuel-efficient driving behavior. Fuel savings in the range of 15 to 17 percent are attainable with the automatic Eco Indicator. Manual transmission models have a shift indicator to inform drivers of the optimal time to upshift and downshift. Fuel savings in the range 7 to 9 percent are attainable with the manual Eco Gear Shift Indicator.

Further gains in fuel efficiency have been realized by the Motor-Driven Power Steering system which delivers excellent responsiveness and accurate handling.

WARRANTY
The 2010 Hyundai Tucson is protected by the Hyundai Advantage, America's Best Warranty. Coverage includes five-year/60,000-mile bumper-to-bumper protection,

10-year/100,000-mile limited powertrain warranty, and seven-year/unlimited mileage anti-perforation coverage. In addition, Tucson buyers receive 24-hour roadside assistance coverage at no extra charge for five years (no mileage limit) and that service includes emergency towing, lockout service and limited coverage for trip-interruption expenses. There is no deductible on any of these coverages.

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