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2009 LA Auto Show: Chevrolet Press Conference - COMPLETE VIDEO


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The Auto Channel presents the entire Press Conference from Media Days at the 2009 LA Auto Show.

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The 2011 Cruze: Chevrolet Unveils U.S. Version Of The Popular, Fuel-Efficient Global Compact Sedan

LOS ANGELES – December 2, 2009: Chevrolet unveils the U.S. production version of the 2011 Cruze compact sedan at the L.A. Auto Show on Dec. 2. It is a global car refined for America, delivering many segment-leading features and details that challenge preconceived notions about what a compact car can be in North America.

The Cruze also affirms Chevrolet’s commitment to building refined, fuel-efficient vehicles, with new, small-displacement four-cylinder engines. It is expected to deliver segment-leading fuel economy with a new Ecotec 1.4L I-4 turbo with variable valve timing – including up to 40 mpg on the highway with a high-efficiency model.

“Cruze is already a hit across Europe and Asia; and now, it’s coming to America to challenge the status quo,” said Brent Dewar, GM Vice President, Chevrolet Global brand. “Along with the Volt electric vehicle, Cruze is the latest tangible example of how Chevrolet is working on exciting products that range from gas-friendly to gas-free.”

Leveraging Chevrolet’s design and engineering talent in Asia, Europe and North America, the Cruze brings to market a progressive, globally influenced design complemented by exceptional levels of quietness, quality and attention to detail – from precise tolerances between body panels to the use of premium materials throughout the interior.

“The amenities, quietness and roominess you expect in larger cars are what the Cruze delivers,” said Margaret Brooks, Chevrolet product marketing manager. “This is a car that will shake up the compact segment, with a more spacious interior and more cargo room than the Honda Civic and Toyota Corolla.”

Cruze goes on sale in the U.S. in the third quarter of 2010 but has already logged more than 4 million miles in quality and durability testing worldwide, making it one of the most real world-tested GM products prior to a U.S. launch. The U.S. and Canadian versions of the Cruze will be built in Lordstown, Ohio, where $350 million was invested for their production.

Chevrolet also announced today at the Los Angeles International Auto Show that the Volt electric vehicle with extended-range capability will be available late next year in California – the nation’s largest new-car market – with other lead markets to be named later.

Chevrolet is also partnering with three California utilities and the Electric Power Research Institute (EPRI) as part of an extended, real-world demonstration and research program to introduce customers to electric vehicles, advance vehicle electrification and establish vehicle charging programs to pave the way for consumers. General Motors is leading the program with a grant of more than $30 million in American Recovery and Reinvestment Act funds from the Transportation Electrification Initiative administered by the U.S. Department of Energy.

“It is natural that California is the lead market for Volt. Not only is it the largest automotive market, Californians are known to be leaders in adopting groundbreaking new technologies,” said Brent Dewar, GM vice president, Global Chevrolet Brand.

Volt production is scheduled to begin in late 2010. Pricing has not been announced. The initial Volt launch markets, including California, will play a vital role in validating the retail market readiness for electric vehicles. GM is working with key utilities across North America to prepare each regional market in advance of the retail market deployment.

Three California utilities participating in the demonstration project are Pacific Gas and Electric, Southern California Edison and Sacramento Municipal Utility District. They join EPRI, an independent, nonprofit research organization based in Palo Alto, Calif., and seven other utilities in the project. EPRI’s utility members represent more than 90 percent of the electricity generated and delivered in the United States.