Makes You Look, Makes You Stare

EPSOM, UNITED KINGDOM – November 25, 2009: With its ultra-compact, utterly contemporary styling, the Toyota iQ is used to turning heads on the street. Now it’s giving businesses the chance to stand out from the crowd with a free company livery offer that makes the most of its look-at-me design.

Toyota has teamed up with its specialist partner Motor Mode UK to demonstrate how iQ’s distinctive size and shape can provide a high-impact canvas for bold, unmissable branding.

The free offer, available for a limited period only, is for covering two standard body panels in the customer’s choice of graphics. Motor Mode can provide examples, adapt the customer’s own design, or work in consultation with the customer to create a bespoke, customised livery.

For an even higher-impact effect, half and full vehicle wraps can be created, at an additional cost. The offer is available through the nationwide network of Toyota Business Centres and will continue through into the New Year.

iQ already presents a strong environmental and financial case as a business car, thanks to CO2 emissions as low as 99g/km (qualifying for zero VED/car tax), combined cycle fuel consumption of 65.7mpg and benefit-in-kind company car tax of just 10 per cent for the 1.0-litre VVT-i model. By doubling up as an attention-grabbing mobile promotional tool, it ticks even more boxes.

At less than three metres long – the world’s smallest production four-seater – it’s ideal for life on the city streets, yet is engineered to be equally safe and fun-to-drive out on the open road. In spite of its tiny dimensions, iQ commands a top five-star safety rating from Euro NCAP, adding to a high style appeal that has helped it notch up almost 7,000 sales this year already.