Nissan 'A to Z Year-End Sales Event' Celebrates Full Line of High-Quality Nissan Vehicles from Altima to 370Z


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Great Offers Available Across the Nissan Lineup, Including $199 a Month Lease on Altima

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FRANKLIN, TN - November 25, 2009: Nissan North America, Inc. announced yesterday the launch of a new "A to Z Year-End Sales Event," which is on now at Nissan dealers nationwide. The event, which celebrates Nissan's quality, performance and special year-end offers from Altima to the 370Z, features special financing offers - including a $199 a month lease for 39 months on the 2010 Nissan Altima and exclusive Thanksgiving weekend cash back offers of $1,000 on 2009 Maximas and $500 on 2010 Altimas (available Nov. 27 through 30 only). Details on other financing deals are available at NissanUSA.com or at local Nissan dealers. The limited-time event runs through January 3, 2010.

The event will be supported with a national advertising campaign with broadcast spots set for airing on national cable networks including Bravo, Comedy Central, Discovery, ESPN, ESPN2, Food Network, FX, HGTV, MSNBC, SCI-FI, The History Channel, TBS, TNT and USA.

"Nissan has had a great year with the introduction of the redesigned 2010 Altima, the all-new Nissan cubeŽ and Consumers Digest Best Buy awards for the Nissan Rogue and Versa - along with Altima's top ranking among mid-size vehicles in the J.D. Power and Associates' 2009 Initial Quality Study(SM)," said Christian Meunier, vice president, Nissan Marketing. "We are celebrating the best way we know how, with great deals on great vehicles for our customers."

Along with the national cable media, the A to Z Year-End Sales Event spots will air on prime time T.V. and interactive media. Other media support includes online homepage takeovers, Hispanic television and radio, paid search and point-of-purchase displays. The campaign was created in conjunction with Zimmerman Advertising, Fort Lauderdale, Florida.

In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling.


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