Mitsubishi's Lancer Evolution Gets Animated

CLOVELLY PARK, AUSTRALIA – November 20, 2009: Visual effects studio Resin has created an entirely CGI-based advertisement for Mitsubishi Motors Australia Limited (MMAL), showcasing the Lancer Evolution as it has never been seen before.

Established in 2004 by Director, Grant Lovering and Editor, Lincoln Wogan, Adelaide-based design, 3D, animation and live-action studio, Resin, represent numerous brands. Resin has also provided a range of visual effects, design and colour to six feature films including “Where the Wild Things Are” and “Rogue”.

The brief for the Mitsubishi advertisement was to show the performance nature of the Lancer Evolution in a digital format. Taking the science fiction mood of “Bladerunner” as inspiration, Resin, in conjunction with Clemenger BBDO Adelaide, were able to conjure an entirely dark city full of neon as the Evolution’s playground.

The Evolution featured in the advertisement was entirely recreated – using CGI, animation and live action techniques – with incredible accuracy. The sound for the advertisement was done by Best FX, and all the elements combined result in a photo-real experience that completely embodies the spirit of the Lancer Evolution and its rally-bred heritage.

MMAL’s Vice President of Brand Management, Paul Unerkov is pleased with the outcome of this exciting marketing endeavour.

“The Mitsubishi team and Resin have combined our ideas and efforts to come up with something really special here. To be able to recreate this stunning vehicle with such technical accuracy, and to simulate the movements and abilities of this high performance vehicle, all in CGI, is incredible,” said Mr Unerkov.

Powered by an inter-cooled and turbo charged 2.0-litre DOHC inline four cylinder engine, generating an impressive 217kW of power at 6500 rpm and 336Nm of torque at 3500 rpm, Mitsubishi’s Lancer Evolution is available with a revolutionary Twin Clutch Sport Shift transmission, super all wheel control system and Brembo brakes.