Audi Wins "Auto Zeitung" Image Report

INGOLSTADT, GERMANY – November 16, 2009: Collecting 40.3 percent of the votes cast, Audi has won the “Auto Zeitung” image report for the sixth time in a row, extending its lead over its competitors further still.

20,088 readers of the specialist magazine voted on 50 auto brands, using 20 different evaluation criteria to make their decisions. Audi leads the ranking in seven out of 20 categories alone, coming second in an additional six categories!

In answer to the question “Which brand makes progressive cars?” an incredible 58.7 percent of readers voted for the Audi brand.

Audi also took the checkered flag in the categories “Which brand makes very reliable cars?“ (51.0 percent), “Which brand makes well-finished cars?“ (63.8 percent), “Which brand makes particularly attractive cars?“ (45.8 percent), “Which brand is particularly appealing?“ (40.8 percent), “Which brand is successful in motor racing?“ (49.5 percent), and “Which brand has good advertising” (36.8 percent).

In other central questions, for example safety, high resale values, and the quality of service centres and dealers, Audi took second place in each case.