Infiniti Celebrates Two Decades of Inspired Performance with 'Limited Engagement Winter Event' Campaign

SEE ALSO: Infiniti Buyers Guide

FRANKLIN, Tenn., Nov. 11 -- Infiniti today announced a new "Limited Engagement Winter Event," which celebrates Infiniti's 20th anniversary of sales in North America with special leasing and financing offers. The event is supported by a new marketing campaign designed to target key potential buyers through use of a comprehensive strategy that includes homepage takeovers and in-market behavioral targeting on third-party automotive sites. The campaign runs through January 4, 2010 and also utilizes a range of network broadcast TV, spot TV, local and multi-cultural newspapers, direct marketing, paid search and point-of-purchase executions.

Available finance offers include 0% APR financing (up to 36 months, for qualified buyers) on the complete lineup of Infiniti performance luxury vehicles (except for the Infiniti G37 Convertible). Sample lease offers include a $349/month lease on the popular G37 Sedan RWD Journey with Premium Package; a $399/month lease on the sporty G37 Coupe RWD Journey with Premium Package; and a $399/month lease on the EX35 Journey RWD or EX35 Journey AWD - each equipped with Bose and Around View Monitor and Navigation Packages (39-month leases, see dealer for details).

"Infiniti has been providing a unique driving and ownership experience since we first opened our doors in November 1989," said Ben Poore, vice president, Infiniti Business Unit. "The Winter Event is a great way to invite new buyers to see for themselves what the excitement is all about."

Portal homepage takeovers are running on AOL, Yahoo! and third party auto sites AOL Autos, Edmunds, MSN Auto, Kelley Blue Book and Cars.com, along with targeted digital homepage takeovers on CNN, CNN Money and CNET News.

The broadcast schedule includes spot TV in Top 15 Infiniti brand markets and national network cable TV. Local print ads will appear in newspapers in nine markets. Infiniti Limited Engagement Winter Event advertising will also run in Asian Indian local newspapers in New York, Chinese local newspapers in San Francisco and Los Angeles, and will appear on Hispanic web sites.

About Infiniti

Infiniti offers a full-line of luxury performance automobiles, including the G Coupe, Sedan and first-ever Convertible, M sedan, EX and FX crossovers, and the QX full-size SUV. More information about Infiniti and its Total Ownership ExperienceŽ can be found at www.InfinitiUSA.com.