Valley Honda Dealers to Demo All-new Dog Friendly Element Package at Saturday's Dog- and Family-friendly Pet-A-Palooza Festival Benefiting the Arizona Humane Society

Canine accessory package allows man's best friend to travel safely and comfortably

TORRANCE, Calif., Nov. 5 -- What:     Pampered pooches and the owners who love them will have a chance
            Saturday to experience Honda's all-new, first of its kind Dog
            Friendly Element Package at the Pet-A-Palooza family-friendly
            pet festival. Designed to improve safety, comfort and
            convenience for dogs and their owners alike in the EX trim
            level, the Dog Friendly Element Package includes a stowable
            ramp, pet bed, water bowl, electrical fan and more--all designed
            for the safety and comfort of your beloved canine companion and
            you.

            Created to integrate into the Element EX, the Dog Friendly
            equipment is intended to accommodate the secure and safe
            transportation of a dog in the cargo area within a nylon-webbed
            car kennel. In daily operation the car kennel helps prevent a
            dog from interfering with the driver in traffic by keeping the
            pet properly restrained and out of reach of the driver. The Dog
            Friendly equipment enhances pet comfort by providing a soft
            floor surface for the dog's legs and paws along with a dedicated
            fan and a spill resistant water source. Convenience is also
            improved for owners with an integrated ramp, easy to clean
            surfaces and a full suite of matching Dog Friendly
            accoutrements.

            The Dog Friendly equipment is available now and has a
            manufacturer's suggested retail price of $995. For more
            information about Honda's Dog Friendly Package for the Element
            EX models, please visit your local Valley Honda Dealer or log
            onto DogFriendly.Honda.com.

  Where:    Peoria Sports Complex
            16101 N. 83rd Avenue
            Peoria, AZ  85382

  When:     Saturday, November 7, 2009
            10:00 a.m. - 5:00 p.m.
            Vehicle displays and demo areas will be located near the
            Gate B entrance and near the Dog Demo Arena space in the left
            outfield.

  Visuals:  The 5,000 dog owners and their pups estimated to be in
            attendance can demo the all-new Honda Dog Friendly Element
            equipment including a rear car kennel and pet bed, stowable
            ramp, a spill-resistant water bowl and an electric fan.

            Other event visuals include a 1.5 mile charity dog walk to
            benefit the Arizona Humane Society, agility demonstrations,
            pet adoption sign ups, dog costume and look-a-like contests,
            animal/caricature artists and emergency animal medical
            technicians from "Animal Cops: Phoenix."