BMW Extends Sales Lead of the Luxury Segment

MULGRAVE, AUSTRALIA – November 5, 2009: Australia’s best selling luxury brand is extending its sales lead over its nearest rival, according to official figures released today.

BMW consolidated its lead of the luxury segment last month and now leads the second-best selling luxury brand by a handy margin of 2,018 units for the year.

A month ago BMW’s lead stood at 1,600 units.

Stavros Yallouridis, managing director of BMW Group Australia, is confident BMW is on track to become luxury market leader in Australia for the sixth year in a row.

“Despite increasing competitiveness in the luxury market and uncertain economic conditions this year BMW is on the right path to continue its run as the country’s best selling luxury brand.

“The arrival this month of nearly a dozen new BMWs, all equipped with the latest EfficientDynamics technologies, will also bolster the appeal of the blue and white roundel in Australia,” he said.

This year BMW has delivered a total of 13,939 passenger cars and four-wheel drives. The corresponding figure for its nearest rival, Mercedes-Benz, is 11,921. The other luxury brands are all below 10,000 units.

Sales of BMW’s re-positioned 323i Sedan continued to rise, jumping to 142 units for the month, compared to 92 last month, helping to give the BMW 3 Series market leadership in October.

BMW’s flagship 7 Series continues to lead the upper luxury segment, and extended its lead over its rivals last month.

In the sports car category below $80,000, BMW’s 1 Series Coupé and Convertible models continue to dominate the field accounting for nearly one in four customer deliveries.

The appeal of BMW’s new Z4 Roadster is taking hold as summer approaches, with sales this year twice as high as last year.

In the luxury SUV market, BMW’s dominance continues unabated with the company’s X models being snapped up by 25.4 per cent of all buyers this year.