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Mazda on Song in October in Australia


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VICTORIA, AUSTRALIA – November 5, 2009: Mazda Australia is in full force to achieve its 2009 sales target of 74,000 following another month of sales growth.

According to VFACTS figures released today, Mazda sold 5,637 new vehicles last month - up 2% on October 2008 sales.

Year-to-date Mazda is still the country’s top-selling full line vehicle importer, retailing 63,332 new passenger and light commercial vehicles so far this year. This equates to an 8.3% share in the Australian new vehicle market, up 0.5 percentage points on the same time last year.

There’s no doubting the popularity of the company’s sporty and stylish Mazda3 small car. October sales of the New Generation Mazda3 hatchback and sedan are up 5.1% on the same month last year, with 2,211 retails.

Meanwhile sales of the company’s sporty crossover SUV CX-7 doubled in October following the successful launch of the New CX-7 facelift range adding two all-new powertrains to the line-up. Mazda sold 523 CX-7s in October, up 110% on October 2008 figures.

Mazda Australia managing director Doug Dickson is pleased with the company’s October result.

“It’s pleasing to see that Australian consumers look to New Generation Mazda3 as one of the best looking, best driving, and best value for money small cars on the market. These driving attributes combined with a new national driveaway price of $23,990* will ensure Mazda3 remains a major player in the Small, sub $40,000 segment.

“It’s equally pleasing to see Mazda CX-7 do so well not even a month on from the launch of the upgraded range.”

*National driveaway price of $23,990 is for Mazda3 Neo (6MT)