Kia Motors America Announces October 2009 Sales

Sales Up Year to Date and Month Over Month

IRVINE, CA - November 3, 2009: On the heels of its best quarter ever in company history, Kia Motors America (KMA) today announced October sales of 22,490 units, a 45.3-percent increase over the same month last year. Year to date sales totaled 261,060, a 7.2-percent increase over the same period last year. October sales were led by the all-new Kia Forte compact and Rio subcompact, selling 4,984 and 4,005 units respectively. The Kia Borrego SUV also sold well, posting its best month ever with 3,919 units.

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time contributing to the brand's continued gains in U.S. market share. The upcoming launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be built at the company's first U.S.-based manufacturing facilities in West Point, Georgia, will further enhance the lineup.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 650 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site - www.kia.com. For media information, including photography, visit www.kiamedia.com.

                            MONTH OF OCTOBER               YEAR-TO-DATE
                            ----------------               ------------
  Model                      2009      2008               2009      2008
  -----
  Rio                       4,005     2,291             27,238    32,620
  Spectra                     266     3,265             46,960    62,180
  Forte                     4,984       n/a             17,381       n/a
  Optima                    3,075     1,672             33,905    42,450
  Amanti                       51       199              3,607     3,005
  Sportage                  1,146     1,371             40,042    29,224
  Sorento                   1,154     3,101             19,667    23,737
  Sedona                    1,013     1,863             24,730    22,721
  Rondo                       814     1,514             12,545    26,194
  Borrego                   3,919       207              8,685     1,440
  Soul                      2,063       n/a             26,300       n/a

  Total                    22,490    15,483            261,060   243,571