Helm Establishes Service Bay Marketplace Business Unit

DETROIT, Nov. 3, 2009 -- Helm Incorporated, the Highland Park specialty fulfillment and brand support solutions company, announces a new business unit, Service Bay Marketplace. Service Bay Marketplace is an online centralized purchasing and supply chain management solution designed for the automotive, heavy truck and construction industries where service professionals can purchase everyday service consumables to capital equipment items for running their business.

Service Bay Marketplace develops and administers unique solutions for companies, original equipment manufacturers and large buying groups customizing it to reflect business requirements and corporate brand identity.

According to Sales Manager, Justin Gusick, "It's common for companies to have multiple online stores and Web sites that were developed over the years. Service Bay Marketplace consolidates them into a single integrated site that's streamlined, efficient, and cost effective to administer. For the visitor, the site provides a one-stop-shopping experience and promotes greater customer satisfaction."

With Service Bay Marketplace, companies can centralize items they offer their facility networks. This includes tools, capital equipment, consumables and supplies, service and owner information, corporate proprietary products and branded merchandise. Orders are processed through Helm's central fulfillment center, providing one-stop shopping while enjoying reduced costs and increased brand identity.

Helm is uniquely positioned to deliver Service Bay Marketplace because of its experience implementing online stores and its marketing and supply chain management expertise. The company developed Service Bay Marketplace using a management and technology platform built with its FlexFillG3 technology.

Helm's Retail Management approach is a key ingredient of Service Bay Marketplace. This is a proprietary and proven method that focuses on the criteria of successful online initiatives - product selection / merchandising, integrated marketing and communications and customer satisfaction.

About Helm

Helm is a specialty fulfillment and brand support solutions provider based in Highland Park, Mich. The company is committed to innovation and focuses on incremental and monumental change relative to cost savings, revenue generation, and customer satisfaction. Established in 1943 in Detroit, Helm focuses on Branded Merchandising, Publications Management & Fulfillment, Specialty Fulfillment programs and Service Bay Marketplace and uses a "best practices" technology platform and in-house marketing and distribution resources for program execution. As an ISO 9001:2000 supplier, Helm supports some of the world's leading companies including Arvin Meritor, BP Lubricants/Castrol, Carhartt, Chrysler, Ford, General Motors, Honda, NAPA Auto Parts, Tecumseh Products and Toyota. Helm is the nation's largest provider of factory-authored service and owner information. Additional information is available at www.helm.com.