The Auto Channel: North America | Europe

Mercedes-Benz Reports October Sales of 18,193 - Highest Month of Year


PHOTO (select to view enlarged photo)


MONTVALE, NJ - November 3, 2009: Mercedes-Benz USA (MBUSA) today reported October sales of 18,193 vehicles, its highest month of the year and a 21.3% improvement over October 2008.

"Clearly we're very pleased with this month's result and we believe that we will be able to parlay this into a strong fourth quarter and continued increases in our market share," said Ernst Lieb, President & CEO of MBUSA. "This is validation of the 'back to basics' approach we have undertaken in partnership with our retail network, utilizing the current economic environment to strengthen the customer experience and promote the value inherent in our product line." Lieb said the sales gains for the month were also influenced by a more stabile economic environment relative to last year and to the momentum of the company's new products -- the compact SUV GLK-Class and the new 9th generation E-Class -- as well as volume leaders like its C- and M-Class model lines.

The GLK-Class, introduced in January 2009, has outsold every vehicle in its class on a year-to-date basis. The all-new, 9th generation E-Class, launched in late June, recorded sales of 6,071 for October 2009, up 189.4% over October 2008. The other volume leaders for the month were the C-Class and M-Class with sales of 4,122, and 2,370 respectively.

On a year-to-date basis, the company sold 153,606 new vehicles, trailing the comparable period last year by 20.1%.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,433 vehicles in October; a 13 percent increase compared to October 2008 sales of 4,807 vehicles. Year-to-date sales for the MBCPO program are 62,161, a 17.8 percent increase over 2008 year-to-date sales (52,753 vehicles).

Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and CL coupes.

  Model        October '09 October '08 Monthly %  YTD 2009 YTD 2008 Yearly %
  -------      ----------- ----------- ---------  -------- -------- --------

  C-CLASS          4,122       4,594     -10.3%    43,556   61,959    -29.7%
  -----------     ------      ------      ----    -------  -------    -----

  E-CLASS          6,071       2,098     189.4%    32,811   32,848     -0.1%
  -----------     ------      ------     -----    -------  -------    -----

  S-CLASS          1,114       1,208      -7.8%     8,920   15,715    -43.2%
  -----------     ------      ------      ----    -------  -------    -----

  CL-CLASS            66         223     -70.4%     1,118    2,399    -53.4%
  -----------     ------      ------      ----    -------  -------    -----

  SL-CLASS           409         276      48.2%     3,516    5,012    -29.8%
  -----------     ------      ------      ----    -------  -------    -----

  CLK-CLASS          232         737     -68.5%     6,674    9,129    -26.9%
  -----------     ------      ------      ----    -------  -------    -----

  SLK-CLASS          116         228     -49.1%     2,319    4,394    -47.2%
  -----------     ------      ------      ----    -------  -------    -----

  CLS-CLASS          177         189      -6.3%     2,336    4,982    -53.1%
  -----------     ------      ------      ----    -------  -------    -----

  R-CLASS            171         378     -54.8%     2,509    6,881    -63.5%
  -----------     ------      ------      ----    -------  -------    -----

  M-CLASS          2,370       3,150     -24.8%    19,777   28,648    -31.0%
  -----------     ------      ------      ----    -------  -------    -----

  G-CLASS             86          59      45.8%       521      711    -26.7%
  -----------     ------      ------      ----    -------  -------    -----

  GL-CLASS         1,426       1,856     -23.2%    11,701   19,616    -40.3%
  -----------     ------      ------      ----    -------  -------    -----

  GLK-CLASS        1,833           -         -     17,848        -        -
  -----------     ------      ------      ----    -------  -------    -----

  GRAND TOTAL     18,193      14,996      21.3%   153,606  192,294    -20.1%
  -----------     ------      ------      ----    -------  -------    -----

Home | New Car Buyers Guide | Total New Car Costs | Reviews | Finance Guide | Actual Used Car Prices
New Car Price Quote | Automotive News | PennySaver Classifieds | Media Library | MiniBlogs | Auto Parts

Copyright © 1996-2009 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by Gordon Communictions and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | RSS feeds | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit press releases or news stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/