Smarter Driving in BMWs and MINIs makes Drivesense

MILTON KEYNES, UNITED KINGDOM – November 2, 2009: BMW and MINI has partnered with the Energy Saving Trust to provide a fleet of cars to support its ‘Smarter Driving’ programme.

Smarter Driving is a course that, for just £25 per person, lets organisations put their employees through to teach them the skills needed to drive more efficiently. By following the advice from the Energy Saving Trust, delivered through DriveSense, this driving style can save on average up to £250 per person per year in fuel and slash an individual’s CO2 emissions.*

The BMW and MINI fleet are an ideal match for the Smarter Driving programme as each car contains a suite of EfficientDynamics technologies, including Auto Start-Stop, Brake Energy Regeneration and Optimum Shift Indicators as standard across the entire fleet. This ensures that the cars donated by the BMW Group emit between 104g/km and 128g/km whilst providing up to 72.4mpg on the combined cycle, before the DriveSense instructors have even begun their training.

Stephen Chater, BMW Group Corporate Operations Manager, said: “We are delighted to be part of a scheme which benefits not only the drivers but their employers and the wider environment too. The BMW Group fleet promises to offer participants a dynamic and engaging experience allowing them to easily adopt a Smarter Driving style.”

Dominic Marder, DriveSense Managing Director, said: “With an ever growing emphasis on green driving, DriveSense are delighted to have introduced BMW and MINI as a partner to this highly effective driving programme.”

The fleet of BMWs and MINIs is expected to help teach up to 26,000 people more economical driving techniques. Further information can be gained by logging on to the following websites:

www.bmwcorporate.co.uk/bmwefficientdynamics