Harley-Davidson Recruits American Supermodel Marisa Miller to Salute U.S. Military Personnel During the Month of November - VIDEO ENHANCED
Miller to be Featured in Special Harley-Davidson 'Military Appreciation Month' Campaign
LOS ANGELES - November 2, 2009: Today Marisa Miller announced that she has expanded her relationship with Harley-Davidson to salute active and retired U.S. military personnel during the month of November, as part of the Motor Company's first-ever "Military Appreciation Month" campaign.
Miller will be featured alongside Harley-Davidson motorcycles in military-themed creative, including print and digital ads, posters, postcards and calendars throughout the month of November. Miller first worked with the Motor Company in 2008 to help launch the Harley-Davidson VRSCF V-Rod Muscle motorcycle.
"I'm honored to help the Motor Company salute the brave men and women who keep our country free," said Miller. "My grandfather is a veteran, and I've had the unique opportunity to meet several service men and women during recent USO tours, so the military holds a special place in my heart. I hope other Americans will join me and Harley-Davidson in saluting these real life heroes during the month of November."
Modern Take on Nostalgic Military Imagery
The Military Appreciation Month campaign pays tribute to nostalgic military imagery through photorealism. The ads and other creative materials feature Miller wearing uniforms representing all five branches of the military next to military-styled Harley-Davidson motorcycles.
The campaign will be featured in a number of executions, including:
-- Advertorials in service branch magazines
-- Print ads in several national publications
-- Banner advertising
-- Exclusive posters, postcards and calendars available at local Harley-Davidson dealerships throughout the U.S.
-- A special section of the Harley-Davidson Web site where you can create an electronic postcard with artwork of Miller and Harley-Davidson motorcycles along with a personal message of gratitude that you can send to an active or retired member of the U.S. military
-- A promotion with Maxim magazine that will offer the opportunity for one active or retired military personnel member to win a new Harley-Davidson motorcycle - personally delivered by Miller
"We're excited to have Marisa's support to help us during our first-ever Military Appreciation Month," said Dino Bernacchi, Harley-Davidson's director of Advertising and Promotions. "We're certain she'll be helpful in encouraging other Americans to join us in recognizing and thanking those who serve our country."
For more information about Harley-Davidson's Military Appreciation Month, visit www.harley-davidson.com/thankyou.
Born in the coastal city of Santa Cruz, California, Marisa first appeared in the 2002 Sports Illustrated Swimsuit Edition, securing her position within the modeling industry. As a result, clients such as Victoria's Secret hired the blond bombshell to endorse their brands. Other companies followed suit, and soon Marisa began appearing in publicity campaigns for the likes of Tommy Hilfiger, J. Crew, Victoria's Secret, Andrew Marc, True Religion Jeans, Remington, NFL and Guitar Hero to name a few. Marisa has graced the covers of magazines like Vogue, Esquire, Shape, Cosmo, Maxim, Sports Illustrated and Ocean Drive and has appeared on talk shows such as David Letterman, Jimmy Kimmel, and Ellen. For more information visit www.marisamiller.com.
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