The Auto Channel: North America | Europe
Mitsubishi Motors Corporation announces all-new Compact Crossover - Game Changer -
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CIRENCESTER, UNITED KINGDOM – October 29: Mitsubishi Motors Corporation (MMC) announces today the forthcoming introduction of its all-new on-road Compact Crossover, to be retailed first in Japan from February 2010 onwards.
Derived from the much-acclaimed 2007 Concept-cX show car, it is the latest development of MMC's mid-size global platform (“Project Global”).
This most important product will further support Mitsubishi Motors’ strategic shift from being an SUV-focused nameplate to a manufacturer of environment-friendly passenger cars & crossovers*, with a presence in the “authentic off-roader” segment** – itself pre-empting structural changes in market demand.
As such – and after i-MiEV – this on-road Compact Crossover will be the Corporation's next game changer towards lower impact vehicles, in their format and/or in the innovative MMC proprietary technologies they will feature.
The European premiere is scheduled for the 2010 Geneva Motor Show.
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