Honda Insight Wins Japan Automotive Hall of Fame 'Car of the Year' 2009-2010


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TOKYO, JAPAN – October 29, 2009: Honda Motor Co., Ltd. announced that the Committee of Japan Automotive Hall of Fame has awarded its Car of the Year 2009-2010 to the Honda Insight.

The NonProfit Organisation cited the following three factors in awarding the Insight:

  • The strategy of affordable pricing Honda used in marketing the Insight
  • The Insight’s driving and environmental performance
  • The performance and fuel economy at cruising and higher speeds offered by Integrated Motor Assist (IMA), Honda’s original hybrid system

    Designed to set the standard of compact cars for a new era, the Insight combines outstanding environmental performance based on Honda’s original hybrid system with responsive driving and versatile packaging.

    Enthusiastically received by customers, in April 2009 the Insight became the first hybrid vehicle to achieve the status of the best-selling automobile in Japan in a calendar month.

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