Win Edward Cullen's Shiny New Volvo
MARLOW, UNITED KINGDOM – October 27, 2009: Volvo is launching a new online challenge in conjunction with the cinema release of Summit Entertainment's The Twilight Saga: New Moon to give Twilight fans the chance to win a shiny new Volvo XC60 exactly like the one Edward drives in the new film.
Starting 2 November 2009, people can log onto www.whatdrivesedward.com where their Twilight knowledge will be put to the test in an interactive game. Fans can also visit their local authorized Volvo dealership to collect an exclusive complimentary poster of Edward and his shiny new Volvo while stocks last.
Players can register at www.whatdrivesedward.com from 2 November 2009 and will receive clues to help solve a series of puzzles. Since the puzzles increase in difficulty, players are encouraged to exchange hints through Facebook, Twitter and MySpace. The game runs for three weeks from 2 November through to 23 November 2009.
In addition to the game, the website also features trailers from the film, photo galleries and downloadable New Moon-themed desktop wallpapers.
"Volvo is central to Edward's character in the Twilight saga," said Anita Fox, Head of Marketing Communications at Volvo Car UK. "One lucky fan who solves all of the puzzles in Volvo's What Drives Edward contest will win a new XC60. While the XC60 doesn't come equipped with a vampire, the winner will experience the power, beauty and protection that is Volvo and it will transport them to all of their great moments in life."
Fans that don't win the online contest and want their own shiny new Volvo XC60, just like the one Edward drives, can visit a local Volvo dealership or go to www.volvocars.co.uk to build their own. Edward drives a Volvo XC60 that features the Saville Grey metallic exterior, a sandstone beige/espresso interior, a cream leather steering wheel, 19-inch Achilles diamond cut wheels and exterior accessories such as side scuff plates, front bumper bar and rear skid plates.
The Twilight Saga: New Moon will premiere in the UK on 20 November 2009. In the film directed by Chris Weitz and starring Kristen Stewart, Robert Pattinson and Taylor Lautner, the romance between mortal and vampire soars to a new level as Bella Swan (Stewart) delves deeper into the mysteries of the supernatural world she yearns to become part of-only to find herself in greater peril than ever before. Following Edward Cullen's (Pattinson) departure from Forks, Washington, Bella discovers his image comes to her whenever she puts herself in jeopardy. In time Bella's frozen heart is gradually thawed by her budding relationship with Jacob Black (Lautner) who has a supernatural secret of his own.