Fiat Models to Drive Chrysler

Alpha Coming to a Chrysler Dealer Near You (If there are any)

Washington DC October 27, 2009; The AIADA newsletter reported that four months after exiting bankruptcy, Chrysler is about to unveil a product road map that relies heavily on vehicles from Italian partner Fiat SpA while abandoning many of the car maker's own models.

According to the Wall Street Journal, the plan, due to be revealed Nov. 4, involves the return of Fiat's premium, sporty Alfa Romeo brand to the U.S. starting in 2012. Chrysler also will introduce to Americans the 500, Fiat's tiny car that is popular in Europe.

Fiat and Chrysler also are working on several new vehicles with Fiat technology for the U.S., including a midsize Chrysler sedan slated to be released in 2012.

Meantime, Chrysler is preparing to phase out many current models, including a number of Dodge cars, the Dodge Grand Caravan minivan, and several Jeeps.

The sweeping changes represent a big gamble for Chief Executive Sergio Marchionne, who has staked his reputation on the turnaround. He appears to be creating a lineup that stays true to Chrysler's strengths in blue-collar muscle cars and pickup trucks while adding European-styled vehicles to attract a new, more white-collar customer.