PKE2010 Adds Partnership With Go Racing Magazine To Build Media Coverage

Las Vegas, NV, October 21, 2009 – To round out or event media coverage, Go Racing Magazine has become our official print media partner.

PKE2010 has chosen Go Racing to add to our interactive media push to reach both prospective exhibitors and attendees for what will be the largest performance karting exposition in North America. With a strong West Coast presence, Go Racing will reach thousands of karting enthusiasts each month with great imagery and event coverage. Their proven digital publication technology has a track record of reaching tens of thousands of viewers and the inclusion of interactive features such as audio and video adds that much more.

According to Ray Verhelst, PKE2010’s event manager, “Because the publication is advertiser supported, the thousands of copies sent out each month are free, as is the online version. This gives us access to a tremendous number of karting enthusiasts around the world and will do so right up through the event in February.”

An interesting note about Go Racing is the acceptance from the indoor community where currently more than 40 facilities regularly request and distribute monthly copies of the magazine. According to Jim Granger, Go Racing’s head of advertising and sales, “Go Racing has been accepted by the indoor community and with PKE2010’s bridging of the two markets into a single event, we see a growing opportunity for us. This adds to our existing relationship with the Indoor Karting News web portal and our international partnership with Vroom.it”

One area that Go Racing will concentrate on will be the promotion of the swap. Granger added, “For the West Coast karting community, this massive swap will be a great place for karters to generate early season revenue to either update existing equipment or to find low cost items to supplement the 2010 racing budget.”

Plans are under way to involve Go Racing with PKE2010 in the development of our Official Event Guide. This guide will list all of the exhibitors with brief descriptions and full contact information. Additional content will include the coverage of our sponsors, the daily schedule and highlights of the registered racers. The Official Event Guide will be distributed to all registered attendees at the show.

Go Racing Magazine will join the exhibitor list and will work along side RaceFanRadio to cover the races, exhibitors and attendees on the show floor all weekend long.

Go Racing Magazine – As a monthly publication the printed circulation is 10,000 copies and growing each month. This along with the thousands of online readers makes us one of the country's largest karting publications. Each month we feature driver profiles, club calendars, as well as regional and national race reports. Go Racing’s monthly online publication can be viewed at www.goracingmagazine.com

PKE2010 is the largest performance karting exposition in North America. Scheduled for February 5-7, 2010 at the South Point Hotel and Casino on the Las Vegas strip, this will be the only pure karting event with a full exhibit floor, indoor and outdoor live racing and the largest karting buy and sell swap ever held. The website is www.pke2010.com and is now accepting indoor team registrations, exhibitor reservations and hotel accommodations.

International Motorsports Marketing, LLC is a leading event management and marketing organization behind motorsports marketing and branding with a specific emphasis on performance karting in North America. The company is involved with publishing, digital media marketing, event management and competitive race series programs. The company’s management team has more than 40 years in successful motorsports sales and marketing, matched with the production of hundreds of successful events and major exhibitions around the world.