Land Rover Launches New Iphone APP For Guinness Premiership

GAYDON, UNITED KINGDOM - October 21, 2009: Land Rover is delighted to announce the launch of the first Official Guinness Premiership iPhone app. The long awaited application provides the latest rugby news, fixtures, scores and results about one of the world's most competitive leagues as soon as the action happens.

As the Official Vehicle of the Guinness Premiership, Land Rover worked in partnership with Premier Rugby to identify a service that offers supporters the ultimate companion, supplying a multitude of information to their fingertips, wherever they are.

The concise, easy to use application, called Guinness Premiership Rugby has been welcomed by the players who have been impressed with the new mechanic. Tom Rees, London Wasps captain and flanker, commented: "This is exactly what Premiership supporters need; it makes rugby accessible to all its followers which is great for the game."

With the popularity of the Guinness Premiership continuing to grow, Land Rover and Premier Rugby are proud to be developing the game off the pitch by introducing fans to a resource they can benefit from throughout the season. Designed with fans in mind the app is globally available on the iPhone and iPod touch ensuring that rugby fans all over the world have free access to the live facts and figures.

Jon Duckworth, Premier Rugby, head of marketing and promotions said: "As a loyal and established sponsor of Premier Rugby, we are delighted that Land Rover is working with us to produce this official iPhone app. This latest innovation now means that supporters with iPhones remain in touch with the Guinness Premiership wherever they may be."

The app is free and available to download now. Visit: www.guinnesspremiership.com/iphoneapp.php to download it and enter a competition to win a VIP experience at the Guinness Premiership Final.