Mitsubishi Information in the 2009 Tokyo Motor Show


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A sustainable future for everyone. Mitsubishi Motors drives into the next 100 years of the automobile.

CLOVELLY PARK, UNITED KINGDOM – October 21, 2009: On June 5 2009, World Environment Day, Mitsubishi Motors unveiled the i-MiEV zero CO2 emission*1 new-generation electric vehicle, and started delivering the vehicle to customers in July 2009.

Today, some 100 years after the start of the mass production of automobiles, the electric vehicle (EV) may be described as the ultimate eco-car in terms of the solutions they provide for atmospheric pollution, global warming, energy diversification and other environmental and energy issues. Mitsubishi Motors believes the all-electric i-MiEV to be a gateway for its efforts to promote greater understanding and acceptance of the EV, to promote better EV technology and to promote the establishment of an EV infrastructure in our society at large. As such, the opportunity to accelerate the widespread use of EVs provides Mitsubishi Motors with exciting challenges in further developing its pinnacle technology and in taking it forward into a new era of automobiles.

Carrying the slogan “Leading the EV*2 era, towards a sustainable future,” the recently announced “Mitsubishi Motors Group Environmental Vision 2020” roadmap provides mid-term policy and numerical targets for the Mitsubishi Motors group of companies to tackle environmental issues. The roadmap is about much more than just introducing EV models in Mitsubishi Motors’ markets around the world. It also calls for the development of EV-driven environmental technologies and for a more clearly defined environmental approach in all of Mitsubishi Motors’ corporate activities, from manufacturing to logistics and sales and after-sales services. Mitsubishi Motors believes that this provides the route for it to contribute to the creation of a sustainable society which sees man and the planet living in harmony. Mitsubishi Motors sees the EV as the ultimate eco-car, as the main pillar supporting its mid- and long-term corporate activities and as the main engine driving the roadmap.

At the 2009 Tokyo Motor Show Mitsubishi Motors is showing two concept cars that embody the company’s approach to the EV and that point to the direction the company will be following.

The MITSUBISHI Concept PX-MiEV is powered by the new Mitsubishi Plug-in Hybrid System. Primarily using electric motors for propulsion, the system also incorporates a gasoline engine that can, as required, turn a generator to power the motors when battery charge is low or, at higher speeds, provide an additional source of motive power. Derived from the i-MiEV production model, the i-MiEV CARGO, meanwhile, is a concept for an EV which proposes a wide spectrum of EV use that range from private needs, to business needs, primarily for city use. Also on display are other examples of environmental technology either under development or already to be found in Mitsubishi Motors’ production models. Included are: the MiEV House concept, which will show the growing possibilities offered by the EV in our daily lives, and Mitsubishi Motors’ own “Green Plastic” plant-based resin technology.

Mitsubishi Motors is looking forward eagerly to driving into the next 100 years of the automobile hand-in-hand with people, society, and planet Earth to make a low carbon society a reality. Please take the opportunity to have a look at the new man/automobile relationships offered by Mitsubishi Motors at the 2009 Tokyo Motor Show.

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