Yeti Spotter Drives Away With Prize Skoda in UK

MILTON KEYNES, UNITED KINGDOM – October 19, 2009: A mother of three from Walsall is now the proud owner of a new Škoda Yeti after scooping the car as the main prize in a nationwide competition. Thousands of people across the UK followed the trail of the Yeti as part of its launch marketing campaign this summer and lucky Yeti spotter Marie Hitchen is now driving away in the Czech brand’s new family crossover vehicle.

Mrs. Hitchen, a foster carer from Brownhills, Staffordshire, won the prize draw that Škoda ran via the www.yetispotting.com website in conjunction with Heart FM and Real Radio and recently collected her new car from Škoda Auto Sales in Cannock.

As she picked up the Yeti, Mrs. Hitchen said: “I’m over the moon. This brand new Škoda has come at a much needed time – I love it! As I’m a foster carer, I’ll need that space in the back to ferry the children about but my first big trip is to go to North Wales to visit my daughter.”

Mrs. Hitchen, whose previous car is 15 years old, successfully tracked down the Yeti at Birmingham’s Bullring Shopping Centre and was one of thousands of entrants who took part in the yetispotting.com competition across the UK.

Head of Marketing for Škoda, Mary Newcombe commented: “This is great news. We’re really happy that the Yeti has been won by Mrs. Hitchen, who does such a valuable job with children. The Yeti is an ideal car for anyone with a family so I’m sure that she will get a lot of pleasure driving it.”

The giveaway of the new Škoda was the climax of over six weeks of random acts of Yeti-ness that saw the friendly furry Yeti beast travelling the country with his adventures uploaded to www.facebook.com/yetispotting and www.yetispotting.com.

Starting at just £13,775, Yeti is the newest addition to the growing range of Škoda vehicles. Combining all the rugged strengths of a traditional 4x4 with the practicality and running costs of a hatchback, Yeti is a true crossover vehicle. It is available in front-wheel or four-wheel drive, in a choice of five diesel or petrol engines and four trim levels.

Equipment levels are high across the range with electric front windows and CD player, air conditioning, six airbags and Škoda’s hugely practical Varioflex seating standard on all models.

The Yeti combines safety, comfort and bold styling in a car that drivers and their families will love to own. Add the practicality of frugal fuel consumption and low emissions to Škoda’s great value and family-friendly touches, and it’s clear why Škoda is the manufacturer of happy drivers.

For more information on booking a test drive in a Škoda Yeti, go to www.skoda.co.uk or call 08457 745 745