New Queensland Home for Lotus in Australia

New Queensland home for Lotus Cars near the heart of Brisbane

SYDNEY – October 19, 2009: Lotus Cars has officially found its new Brisbane home, teaming with the long established and well respected Euromarque, to form the new dealer known as Lotus Brisbane.

Located in Fortitude Valley, five minutes from Brisbane CDB and 15 minutes from the airport and opposite the Emporium retail and dining precinct, Lotus Brisbane’s introduction is a positive one for the Lotus marque, showcasing Lotus product to a substantially broader audience in a leading showroom in the heart of Brisbane.

Lotus Brisbane has been selected as the sole Queensland-based official sales and servicing outlet for Lotus Cars Australia, which will join the existing Australia-wide Lotus dealer network. Interestingly, Euromarque regains the Lotus dealership after an absence of four years and as a result, from the staff of more than 100, many are experienced in the Lotus brand.

The announcement comes at an important and exciting time for Lotus with the imminent sales release of the all-new Lotus Evora sports car. Lotus Cars Australia General Manager Sales & Marketing Jonathan Stretton welcomed Lotus Brisbane and Managing Director Greg Willims:

“In the lead-up to the major launch of the Evora, it is vitally important and highly encouraging to welcome a premium dealer such as Euromarque into our Lotus network.

“Lotus offers a strong addition to the existing brands that Euromarque represents. That the new Lotus Brisbane had a previous association with Lotus adds further benefit both at business relationship level and naturally at customer level. We are delighted to be a part of each other’s future.”

Euromarque and Lotus Brisbane Dealer Principal Greg Willims is equally enthused about the confirmed partnership: “We are impressed with the current and future direction of Lotus; not only are we excited about the current range of Lotus performance cars but in the direction of Lotus cars in years to come.

“We have established knowledge in current service staff, some of whom have worked with Lotus for many years. Arriving from England in October, our new Lotus Sales Manager brings intimate knowledge of the dynamic nature of the Lotus brand.

”We will provide great service to Queensland clients in specifying and ordering their Lotus car. Our sales expertise will be backed by factory-trained service. We aim to provide quality, sales and service in the heart of Brisbane city.”

Lotus Brisbane will sell the full range of Lotus vehicles, from the road sports cars including the Elise S, Exige S, Europa S and SE, to the track-focussed 2-Eleven, and of course all spearheaded by the new Lotus Evora which joins the Lotus Brisbane line-up in January 2010.

The Brisbane showroom places Lotus in front of thousands of people each day encompassing highly professional and dedicated sales, service and parts departments. The Brisbane premises are in full operation and Lotus vehicles will sit alongside such complementing brands as Bentley, Maserati, Audi and Ferrari.

Lotus Brisbane is based at 570 Wickham Street, Fortitude Valley, Brisbane and can be contacted on 1300 952 672. Further information can be found through the Lotus Cars Australia website – www.lotuscars.com.au.