Brand.net Enters Automotive Category, Bringing Its Industry-First Web-Wide Brand ROI Measurement to OEMs and Their Agencies

SAN MATEO, Calif.--Brand.net, the online advertising network for Brand advertisers, today announced the company’s entrance into the Automotive category. Brand.net brings its proven approach to successful online Brand advertising to the Autos category, including its industry-first web-wide measurement capabilities.

“Quality, Scale and Value are the critical components for online Brand advertising. Our page-level inventory quality product, SafeScreen^TM, our best in class campaign management capabilities, and our offline and online ROI measurement solutions, SalesLink^TM and ActivityLink^TM, all were developed specifically to meet the needs of top Brand advertisers,” said Elizabeth Blair, CEO and Co-founder of Brand.net. “We are thrilled to begin working with the Auto industry to prove that online Brand advertising drives consideration and purchase, and to help OEMs and their agencies maximize ROI in this critical media channel.”

SalesLink^TM, launched in September 2008 in partnership with leading measurement vendors, is the industry’s first complete solution for web-wide Brand ROI measurement, delivering high-quality, frequency-balanced media and precisely measuring the impact of that media on actual offline sales. In the past 12 months, Brand.net has shown an average offline sales ROI of over 140% on SalesLink^TM campaigns for Ad Age 100 Consumer Packaged Goods (CPG) companies across food, personal care and home care categories.

ActivityLink^TM, launched in May 2009 in partnership with comScore, measures an online campaign’s impact on online customer behavior including search activity, site visitation and time spent. ActivityLink^TM provides quick, clear, actionable insights to agencies and their customers on the impact of their online advertising.

”Ensuring that ad effectiveness measurement is closely aligned with the campaign objectives is critical for optimizing for ROI,” said Graham Mudd, Vice President, Search & Media at comScore. “comScore’s relationship with Brand.net will provide auto industry advertisers with a suite of measurement capabilities that span the entire consideration process from brand lift to offline purchase.”

“Eight of the ten largest CPGs are Brand.net customers. Like the OEMs, they are passionate believers in using online advertising to drive offline sales, and our products were built to their rigorous requirements” said Blair. We are excited to bring our experience and proven results to the Automotive industry.”

About Brand.net

Brand.net is the online advertising network for Brand advertisers. The Brand.net team has over 100 years of combined online Brand advertising experience. The company’s deep online display advertising expertise, supported by its innovative technology, guarantees that Brand advertisers and agencies will reach the right target in the right context, efficiently and measurably.

Since trafficking its first campaign in May 2008, Brand.net has worked with the leading CPG, entertainment, finance, retail, telecommunications and travel Brand advertisers. Top 100 U.S. advertising spenders represent the majority of Brand.net’s revenue.

Brand.net was founded in 2007 and has offices in New York, Chicago, Detroit, Atlanta, Dallas and Silicon Valley.