Nissan North America Selects OEConnection's Online Technology for Its Auto Dealerships

RICHFIELD, Ohio, Oct. 12, 2009; OEConnection LLC announced today that Nissan North America, Inc. has selected OEConnection's CollisionLink Internet-based parts ordering and fulfillment solution for Nissan and Infiniti dealerships and their collision shop customers nationwide. This agreement includes CollisionLink's Parts Marketing Administration (PMA) advanced program marketing technology, which automates and manages automaker parts programs. PMA allows dealerships and collision repairers to access automaker incentives and parts promotions from within CollisionLink, so dealers can provide OE parts as an alternative to non-OE parts at competitive prices.

CollisionLink is an all-makes, all-models, online part ordering and fulfillment solution endorsed by multiple automakers nationally. Nissan North America joins four other automakers already using OEConnection's PMA technology to manage their parts marketing programs through CollisionLink: American Honda, Chrysler, Ford Motor Company and General Motors.

"We are delighted to be working with Nissan North America in implementing their collision wholesale strategy," said Mark Tomasetti, OEConnection Senior VP and Chief Commercial Officer. "Our technology combined with their parts marketing savvy creates a winning situation for Nissan, their dealerships, and their dealership customers. This relationship with Nissan further substantiates the business value and importance of CollisionLink and PMA to the marketplace."

CollisionLink was introduced to the market in 2001, and has now been adopted by more than 75% of large wholesale dealerships in the U.S., as well as thousands of collision shops nationwide. Dealerships and collision shops using CollisionLink indicate they have been able to:

  --  Service shops better and faster by reducing - and frequently
      eliminating - non- productive, order-taking phone time and order data
      entry
  --  Reduce parts returns using CollisionLink's VIN-verified parts orders
  --  Offer and sell more OE parts at competitive non-OE pricing using
      automaker parts programs

  --  Improve customer satisfaction.

OEConnection's Bill Lopez, Director of Collision Business Solutions said, "Nissan and Infiniti dealers have been selling parts online with CollisionLink for years. This new arrangement underscores Nissan's strategy to support their dealerships and their shop customers as paramount. CollisionLink and PMA are winning solutions for everyone: for Nissan to automatically and easily manage program parts through CollisionLink; for dealerships to process parts orders and sell Nissan parts with automaker support; for collision shops to easily obtain OE parts at competitive pricing; and most of all for Nissan vehicle drivers, who get better quality parts for car repairs."

Nissan North America's parts marketing program will begin on November 2, and will be available at that time to all shops purchasing parts through CollisionLink. For Nissan North America's program parts, CollisionLink brings visibility and awareness to Nissan and Infiniti dealerships and their body shops. The parts promotions and incentives are seamlessly integrated into CollisionLink, enabling shops to put more OE parts on customers' vehicles while managing average repair cost.

The current CollisionLink version was introduced earlier this year, and has grown to include thousands of daily transactions processing millions of dollars of online orders. CollisionLink is available to auto dealerships and collision repair facilities nationwide. CollisionLink's enhanced dealer version includes reporting with analysis tools to identify new business growth opportunities.

About OEConnection LLC: OEConnection is the leading Online Parts & Service Exchange (OPSX) in the automotive industry, serving over 15,000 auto and truck dealerships, collision repair shops, fleets, tire distributors and manufacturers. OEConnection products are used over 5 million times each month to buy, sell and manage original equipment parts, facilitating an estimated $12 billion in annual replacement parts trade. The company is headquartered in the greater Cleveland area at 4205 Highlander Parkway, Richfield, Ohio, 44286.