Alfa Romeo Tops September Sales

SLOUGH, UNITED KINGDOM – October 7, 2009: Alfa Romeo’s sales resurgence in the UK continued unabated during September, with the Italian sporting car manufacturer recording one of the highest year-to-date increases of any brand, and among the highest percentage increase for the new registration month.

In an industry badly affected by the recession, Alfa Romeo recorded a remarkable 148.5% rise in 59 plate registrations for the month, to deliver nearly 2,000 new cars to UK customers.

These figures continue the Italian marque’s upward trend, with more than 7,135 new Alfa Romeos sold here in the year-to-date, up 40.4% on the same period last year.

The Alfa MiTo – the marque’s new sporty compact model – leads the way with sales, supported by the Alfa 159, Brera and Spider which have all contributed positively to the brand’s success.

Alfa Romeo UK Sales Director, Andrew Sproston says: “This is great news for all concerned. Our growth is in-line with the expectations and objectives we set out at the beginning of the year.

“The hard work and investment we have put into the restructure of this iconic brand is now starting to pay off, and has played a vital part in our improved sales. Across the board, Alfa Romeo is returning to its rightful position as a leading quality brand, and customers are taking note. Built up over the past few years, our new product range has been complemented by our improved dealer network, better training and servicing, and dedicated attention to customer care.”

Not only has the Italian sporting car brand recorded one of the largest month-to-date percentage increases in the UK market, Alfa Romeo is one of just three manufacturers to record an overall rise in sales during 2009 – an even more impressive achievement when the current economic climate is taken into consideration.

In September, Alfa Romeo’s market share was 0.54%, more than double (125% increase) its presence in the UK car market compared to September last year.