Economic Improvements Will Help Drive 11.2 Million Light Vehicle Sales in 2010, According to Polk

2009 year-end vehicle sales projected to be down 23 percent from last year

SOUTHFIELD, Mich., Oct. 5 -- The outlook for U.S. light vehicle sales is beginning to improve, according to a recent R. L. Polk & Co. analysis. Polk estimates new light vehicle sales in 2010 will be up 9.6 percent over 2009, to 11.2 million units, with third quarter 2010 sales estimated to be the strongest, at an anticipated 28 percent of the annual total.

The bottoming out of the housing market, a reversal in the decline of home prices, expansion in manufacturing, and improved consumer sentiment indicate positive signs the economic recovery is well underway.

September 2009 light vehicle sales declined to 745,000 new units from robust August sales of 1.26 million units in conjunction with the Cash for Clunkers program. Once the program ended, inventories were down and subsequently, showroom traffic declined. Overall, Polk forecasts that the program will generate a positive net impact of 350,400 additional vehicles sold in 2009. Of the total reported 690,000 new buyers during the program's timeframe, Polk analysis suggests 336,000 would have bought in 2009 regardless of the incentive program.

Year-end light vehicle sales for 2009 are projected to be down 23 percent over 2008.

"We are confident the worst is behind us," said Dave Goebel, North American forecast consultant for Polk. "We also believe the Cash for Clunkers program will have little to no impact on 2010 sales, because the overall economic outlook has improved since earlier this year and this serves automakers well as they bring new models into their showrooms."

Based on the improving economic conditions and consumer sentiment, Polk increased its 2010 light vehicle sales forecast to 11.2 million units from 10.8 million previously forecast.

About R. L. Polk & Co.

R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com.