Visitors Pour into Frankfurt Motor Show on the Last Weekend: Exhibitors Are Delighted - COMPREHENSIVE VIDEO of 2009 IAA

PHOTO (select to view enlarged photo)

SEE: Press Pass Coverage of the 2009 Frankfurt Motor Show

FRANKFURT, Germany - September 26, 2009: "The 63rd IAA Cars has greatly exceeded all our expectations. The world’s most important trade show for mobility has proved to be a crowd-puller even under very difficult circumstances. We will have around 850,000 visitors at the IAA, far exceeding our own target of 750,000,” stressed Matthias Wissmann, President of the German Association of the Automotive Industry (VDA), at the International Motor Show, which runs until 27 September.

It does not make much sense to use the IAA 2007, which took place during an economic boom, as a guide. “The general conditions have changed completely,” Wissmann emphasized. But even as compared to the record IAA in 2007, the fall in visitor numbers was “only just about half of what we expected.” The drop was mostly due to the fact that for reasons of cost the exhibiting firms were “extremely cautious” when it came to inviting customers to the IAA. “If you look at the general public that buy their admission tickets on the door, you see that attendance has gone down by only 5 per cent. People are just as enthusiastic as ever about automobiles, the halls housing the 100 world premieres are attracting huge numbers of visitors, and some of them are full to overflowing,” Wissmann said. The “regal weather” was also pulling in the IAA guests to the open-air site with its varied program of events ranging from the off-road circuit to test drives.

This distinguishes the IAA from other motor shows that this year have suffered falls in visitor numbers in the upper double-digit range or have even been cancelled altogether.

“The old equation ‘congestion on the roads means a well attended IAA’ lost its validity a long time ago. We have continued to work with the city and the police to optimize the management of parking lots for the IAA, and this time we reserved a sufficient number of spaces right close to the trade show. This has benefited the visitors to the IAA – they have more time for going round the exhibition. Even the police are surprised that everything is going so well,” Wissmann explained. There was more “congestion” in the exhibition halls, he added. All the halls at the IAA were popular with visitors, especially the new Hall 11 occupied by BMW, which forms another major focus in the west part of the IAA.

“Our exhibitors – manufacturers and suppliers alike – are also very satisfied with this IAA, as the stand managers have told me in great and varied detail during my extensive tours. The public is very knowledgeable and interested. And our survey has shown that one IAA visitor in four wants to buy a car in the next six months,” the VDA president emphasized.

The IAA is open to the public until 7.00 p.m. on Sunday, 27 September 2009.

Home | Buyers Guides For Every Auto Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | 2016-1993 Car Reviews Truck Reviews
1996-2016 Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2016 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to

Submit Company releases or Product News stories to
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: