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The British are Coming! Autoglym Line of Car Care Products Headed Across the Pond


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THE BRITISH ARE COMING! AUTOGLYM EMBARKS ON U.S. LAUNCH OF HIGH QUALITY AUTOMOTIVE CARE PRODUCTS

September 15, 2009 – Whether it be the 1960’s invasion of The Beatles, five decades of James Bond films or even more modern icons like David Beckham and Harry Potter, Americans just can’t get enough of their neighbours across the pond.

Just when they thought it couldn’t get any better, another revolutionary introduction is about to make a brilliant entrance. Autoglym, based in Letchworth, U.K., will launch its comprehensive line of high quality automotive care and valeting products in the United States later this year.

Previously available only to professional detailers, Autoglym’s superior quality products will now be sold at retail to the general consumer. The company’s products are the preferred choice in auto care by several members of The British Royal Family, Aston Martin, Bentley, Rolls Royce and Jaguar.

The Autoglym product line covers every aspect of the automobile including paint, glass, tires, bumpers, and interiors. Signature products such as HD Wax, Perfect Palm Applicator, Super Resin Polish and others will all be showcased at SEMA Show, November 3 – 6, 2009, at the Las Vegas Convention Center in Las Vegas, Nevada (Booth No. 21320).

“We are very excited to bring Autoglym products to the American car enthusiast,” expressed Paul Caller, Autoglym CEO. “We’ve carefully studied this market for years and we feel it’s the perfect time to enter. Americans are performing more of their own car care than ever before, and Autoglym brings an array of top quality products that deliver a professional detailing finish to every part of the automobile.”

Autoglym was founded in 1965 by a UK Motor Trade entrepreneur who developed a unique system for renovating used car paintwork. The company mastered its craft serving professional detailers before it branched out into the consumer retail market. Autoglym prides itself on the research and development that is behind every single product. Continuous investment in research and innovation ensures Autoglym products are matched to the latest advances in vehicle manufacture.

Endorsed by Leading Motor Manufacturers & Members of The British Royal Family

More than twenty motor manufacturers use Autoglym products in manufacturing or presentation processes including Jaguar Cars, Aston Martin, Bentley, Rolls Royce, Mercedes-Benz, Volkswagen and other important marques. Autoglym products also hold several prestigious Royal Warrants, a mark of recognition to individuals or companies who have supplied goods or services for at least five years to HM The Queen and HRH The Prince of Wales. Autoglym is currently the only car care company to supply to more than one Royal household.

Product Availability:

Select Autoglym products will be available at Wal Mart and Canadian Tire in 2010. New retailers are being added every day. For more information, please visit www.autoglym.com.

About Autoglym:

Established in 1965, Autoglym developed a reputation for high quality products in the world of automotive care and valeting. The result of over forty year’s research and development, Autoglym products combine ease of use, value and reliability with excellent aftersales service. Throughout the world, vehicle manufacturers and distributors, bodyshops, valeting companies and transport operators trust Autoglym above all others.

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