Autostrata.com Launched to Provide Online Portal for In-Vehicle Aftermarket Telematics Products

ANN ARBOR, Mich.--Brandmotion LLC today launched Autostrata.com, a Web portal specializing in consumer automotive aftermarket telematics applications, providing car owners with easily installed entertainment, safety and productivity products.

Jeff Varick, President and CEO of Brandmotion, noted that Americans spend more than 200 hours annually commuting to and from work. Also, technological advances in personal communications create an expectation that consumers connect 24 hours a day.

“Multi-tasking parents, business executives on the go, or music fans with portable devices all want to remain connected in the car,” said Varick. “There is a market for connectivity solutions that are more advanced yet less expensive than factory-installed telematics features. Autostrata.com will provide solutions making time spent in a vehicle worth every minute.”

The initial site launch includes several products unique to Autostrata.com:

• Guidepoint Connect – The first-ever solution that integrates Bluetooth and GPS with emergency dispatch and location-based driver-convenience services. Guidepoint Connect has a one-touch ‘panic button’ that connects drivers to a Guidepoint Systems service operator, who can guide appropriate emergency personnel to your exact location.

Guidepoint Connect allows drivers to control iPods and other mp3 devices via hardwire or Bluetooth Audio, all while keeping their eyes on the road.

• Rear Vision System – The factory-original rear-vision system with integrated 3.5" monitor and Panasonic camera create the perfect back-up camera solution for larger vehicles. Initial application is for 2007-2009 Chevy Silverado or GMC Sierra pickup trucks, with more vehicles to come.
• iPod® Direct Connect 4.0 for Ford - Available through Autostrata.com for 2005-2009 Ford vehicles, Direct Connect 4.0 is a complete solution providing a hardwire connection from an iPod to the car stereo. Autostrata.com will continue to add OEM-quality telematics devices and is constantly searching for innovative telematics applications.

“We are looking for products from established companies or entrepreneurial start-ups,” Varick said. “Anything that connects consumers from their vehicles, our goal is to become their consumer-direct distribution partner.”

About Brandmotion

Brandmotion is a leading producer of interior automotive aftermarket products. Led by veteran auto industry innovators, Brandmotion is dedicated to bringing innovative and affordable products with OEM functionality to market quickly and efficiently. Brandmotion launched Autostrata.com as the premier destination for automotive aftermarket telematics products. Visit us at www.brandmotion.com or www.autostrata.com.