In Reaction to Kelley Blue Book's Reaction to Edmunds.dum, The Auto Channel Announces No Shake-up

It's Full-speed ahead for the Internet's Most Complete and Comprehensive Automotive Information Resource

By Marc J. Rauch
Exec. Vice President/Co-Publisher
TheAutoChannel.com

Over the years, we've read with great amusement about the twists and turns that all of our would-be competitors have gone through in search of achieving what we've had since we started the company in 1987: experienced management and a clearly defined business plan. Sure, we haven't raised and pissed away millions of dollars of investor's hard earned money, so we've never had their impressive office facilities or huge staffs, but then we've never had to lay-off hundreds of workers or stiff landlords and mortgage companies.

And instead of having a continuous revolving door to hiring jackasses that have no real-world business sense or knowledge in how to create content and manage a media outlet, we've just continued to rely on the our own award-winning team of writers, producers, and marketers to steer a steady course. We understand retail cycles, we understand consumer buying habits, and we pioneer the use of media technologies and presentation devices. We are able to do this, not because we learned it in school or by retaining some other group of misfits to advise us on what they don't really know; we do it successfully because we have lived it for 30-40 years, each (yes, we have individuals that have been engaged in real-world business for decades - our years of experience is not counted cumulatively). We know how to spend money wisely, like it's our own, because it is our own. We don't need focus groups to make decisions, and we don't make politically correct consensus-formed decisions. We do what our highly-honed business instincts tell us to do, and we take the ultimate responsibility for being wrong, when we are, because after all it is our own money.

We just provide the best and most complete coverage of the automotive world with honesty, humor, and the desire to not screw anyone else out of their intellectual properties.

Thanks for your time. We hope you continue enjoying what we continue to enjoy doing.