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Toyota Reports August 2009 Sales

TORRANCE, Calif., Sept. 1, 2009; Toyota Motor Sales (TMS), U.S.A., Inc., today reported August vehicle sales of 225,088 vehicles, up 10.5 percent over year-ago levels on a daily selling rate basis. Toyota Division passenger cars recorded an all-time, best-ever month with sales of 142,529 units, up 32.4 percent over the same period last year as the CARS program generated significant incremental sales for TMS and the industry.

"In addition to increased sales, the CARS program provided tangible benefits to consumers, dealers and industry-related businesses, as well as state and local economies, in the form of sales tax and registration income," said Jim Lentz, president and chief operating officer for TMS. "Toyota vehicles accounted for 19.4 percent of sales within the CARS program, but we estimate CARS-related Toyota sales account for 32.1 percent of total fuel savings for the CARS program, saving customers an estimated 31 million gallons of gas and over $77.5 million in fuel spending over the next year."

The Toyota Division posted August sales of 202,196 units, an increase of 15.2 percent over the same period last year. The Lexus Division reported August sales of 22,892 units, a decrease of 18.8 percent from the year-ago month.

Toyota Division

Toyota Division passenger cars recorded an all-time, best-ever month with sales of 142,529 units, up 32.4 percent over the same period last year. Camry and Camry Hybrid remained Toyota's volume leader in August, and posted an all-time, best-ever month with combined monthly sales of 54,396 units, up 28.2 percent over August 2008. The Prius mid-size gas-electric hybrid posted August sales of 18,886 units, up 45.7 percent from the year-ago month. Corolla recorded sales of 43,061 units, up 51.9 percent over last August. Yaris reported sales of 4,797units for the month.

Toyota Division light trucks posted August sales of 59,667 units, down 12.1 percent from the year-ago month. Light truck sales were led by the RAV4 compact SUV with all-time best-ever sales of 18,312 units, up 47.3 percent over the same period last year. Highlander and Highlander Hybrid posted combined sales of 10,656 units, up 37.1 percent over August 2008. The Tacoma mid-size pickup reported sales of 12,547 units for the month, up 5.0 percent over the year-ago month. The Tundra full-size pickup recorded August sales of 7,872 units.

Scion posted August sales of 10,727 units. The xB urban utility vehicle led the way with sales of 4,588 units, up 3.0 percent over last August. The tC sports coupe recorded sales of 3,082 units. The xD reported sales of 3,057 units for the month, up 15.1 percent over the same period last year.

Lexus Division

Lexus passenger cars reported August sales of 12,610 units, a decrease of 26.6 percent from August 2008. Passenger car sales were led by the ES entry luxury sedan with August sales of 5,629 units. The IS entry luxury sport sedan posted combined sales of 4,855 units.

Lexus Division light trucks recorded August sales of 10,282 units, down 6.6 percent from the year-ago month. Lexus sales were led by the RX and RX Hybrid luxury utility vehicle, which posted combined August sales of 9,317 units, up 7.9 percent over last August.

TMS Hybrids

TMS posted August sales of 24,191 hybrid vehicles, up 28.6 percent from the same period last year. Toyota Division recorded sales of 21,836 hybrids for the month. Lexus Division reported August sales of 2,355 hybrids.

  There were 26 selling days this month, compared to 27 last August.

  About Toyota Motor Sales, U.S.A., Inc.

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of more than 1,400 Toyota, Lexus and Scion dealers. With more than 35,000 direct employees and 165,000 indirect employees in the U.S., TMS sold more than 2.2 million vehicles in 2008. For more information about Toyota, visit www.toyota.com, www.lexus.com, www.scion.com or

                             TOYOTA  RETAIL  SALES
                           (INCLUDES FLEET & HAWAII)
                                 August, 2009

                            -- CURRENT MONTH --  -- CALENDAR YEAR TO DATE --

                                            DSR %                      DSR %
                            2009     2008    CHG      2009       2008    CHG
                            ----     ----    ---      ----       ----    ---

  YARIS                    4,797    9,474  -47.4    48,878     82,774  -40.4
  COROLLA                 43,061   29,443   51.9   194,297    258,369  -24.1
  CAMRY                   54,396   44,064   28.2   238,612    326,076  -26.1
  VENZA                    8,435        0    N/A    34,678          0    N/A
  AVALON                   2,227    3,467  -33.3    17,939     30,905  -41.4
  PRIUS                   18,886   13,463   45.7    93,810    119,688  -20.9
  SCION xA                     0        0    N/A         3         39  -92.2
  SCION xB                 4,588    4,626    3.0    18,992     35,633  -46.2
  SCION tC                 3,082    4,484  -28.6    13,796     33,001  -57.8
  SCION xD                 3,057    2,757   15.1    10,774     20,974  -48.1
  TOTAL TOYOTA DIV.
   PASS. CAR             142,529  111,778   32.4   671,781    907,460  -25.2
  -----------------      -------  -------   ----   -------    -------  -----
  ES                       5,629    7,881  -25.8    30,385     46,600  -34.2
  HS                         543        0    N/A       543          0    N/A
  LS                         880    1,772  -48.4     6,611     14,792  -54.9
  SC                          34      187  -81.1       576      1,560  -62.7
  GS                         669    1,686  -58.8     4,776     12,042  -59.9
  IS                       4,855    6,318  -20.2    24,565     37,328  -33.5
  TOTAL LEXUS PASS. CAR   12,610   17,844  -26.6    67,456    112,322  -39.4
  ---------------------   ------   ------  -----    ------    -------  -----
  TOTAL TOYOTA PASS. CAR 155,139  129,622   24.3   739,237  1,019,782  -26.8
  ---------------------- -------  -------   ----   -------  ---------  -----
  SIENNA                   7,849   10,244  -20.4    53,330     85,240  -36.8
  RAV4                    18,312   12,911   47.3    96,465     96,433    1.0
  FJ CRUISER                 434    1,886  -76.1     7,968     20,125  -60.0
  4RUNNER                  1,004    4,115  -74.7    12,461     34,343  -63.4
  HIGHLANDER              10,656    8,070   37.1    56,268     76,222  -25.5
  LAND CRUISER               201      245  -14.8     1,514      3,017  -49.3
  SEQUOIA                    792    3,195  -74.3    10,602     22,562  -52.5
  TOTAL SUV               31,399   30,422    7.2   185,278    252,702  -26.0
  ---------               ------   ------    ---   -------    -------  -----
  4X2 TACOMA               6,083    6,508   -2.9    39,172     60,869  -35.0
  4X4 TACOMA               6,464    5,899   13.8    39,088     47,270  -16.5
  TOTAL TACOMA            12,547   12,407    5.0    78,260    108,139  -26.9
  TUNDRA                   7,872   17,401  -53.0    50,291    107,330  -52.7
  TOTAL PICKUP            20,419   29,808  -28.9   128,551    215,469  -39.8
  TOTAL TOYOTA DIV. LT
   TRUCK                  59,667   70,474  -12.1   367,159    553,411  -33.0
  LX                         249      748  -65.4     2,206      5,769  -61.4
  GX                         716    1,720  -56.8     4,710     11,503  -58.7
  RX                       9,317    8,969    7.9    57,097     58,580   -1.6
  TOTAL LEXUS LIGHT
   TRUCK                  10,282   11,437   -6.6    64,013     75,852  -14.8
  -----------------       ------   ------   ----    ------     ------  -----
  TOTAL TOYOTA LIGHT
   TRUCK                  69,949   81,911  -11.3   431,172    629,263  -30.8
  ------------------      ------   ------  -----   -------    -------  -----
  TOTAL TOYOTA DIV.      202,196  182,252   15.2 1,038,940  1,460,871  -28.2
  TOTAL LEXUS             22,892   29,281  -18.8   131,469    188,174  -29.4
  -----------             ------   ------  -----   -------    -------  -----
  TOTAL TOYOTA           225,088  211,533   10.5 1,170,409  1,649,045  -28.3
  MEMO:
  DOM. COROLLA            40,291   21,060   98.7   163,977    182,298   -9.2
  DOM. CAMRY              52,416   43,544   25.0   229,855    319,881  -27.4
  DOM. RAV4                4,693        0    N/A    26,499          0    N/A
  DOM. PICKUP             20,419   29,808  -28.9   128,551    215,467  -39.8
  DOM. RX                  1,238    7,281  -82.3    33,567     42,348  -20.0

  SELLING DAYS                26       27              204        206
  ------------                --       --              ---        ---

  TOYOTA DIV. IMPORT CAR  39,160   43,707   -7.0   225,332    374,376  -39.2
  LEXUS IMPORT CAR        12,610   17,844  -26.6    67,456    112,322  -39.4
  TOYOTA DIV NA BUILT
   CARS                  103,369   68,071   57.7   446,449    533,084  -15.4
  TOTAL TOYOTA CARS      155,139  129,622   24.3   739,237  1,019,782  -26.8

  TOYOTA DIV. IMPORT LT
   TRUCK                  25,914   27,227   -1.2   148,177    230,140  -35.0
  LEXUS IMPORT LT TRUCK    9,044    4,156  126.0    30,446     33,504   -8.2
  TOYOTA DIV NA BUILT
   LT TRUCK               33,753   43,247  -19.0   218,982    323,271  -31.6
  LEXUS NA BUILT LT
   TRUCK                   1,238    7,281  -82.3    33,567     42,348  -20.0
  TOTAL TOYOTA LT TRUCK   69,949   81,911  -11.3   431,172    629,263  -30.8
  ---------------------   ------   ------  -----   -------    -------  -----

  SPORT UTILITY VEHICLES  41,247   39,973    7.2   241,323    308,429  -21.0
     Memo: Lexus Sport
      Utility             10,282   11,437   -6.6    64,013     75,852  -14.8

  SMALL VANS               7,849   10,244  -20.4    53,330     85,240  -36.8
  PICKUPS                 20,419   29,808  -28.9   128,551    215,469  -39.8
  ----------------------  ------   ------  -----   -------    -------  -----

  * NORTH AMERICAN BUILT VEHICLES
  COROLLA                 40,291   21,060   98.7   163,977    182,298   -9.2
  CAMRY                   52,416   43,544   25.0   229,855    319,881  -27.4
  VENZA                    8,435        0    N/A    34,678          0    N/A
  AVALON                   2,227    3,467  -33.3    17,939     30,905  -41.4
  SIENNA                   7,849   10,244  -20.4    53,330     85,240  -36.8
  RAV4                     4,693        0    N/A    26,499          0    N/A
  PICKUP                  20,419   29,808  -28.9   128,551    215,467  -39.8
  SEQUOIA                    792    3,195  -74.3    10,602     22,562  -52.5
  RX                       1,238    7,281  -82.3    33,567     42,348  -20.0
  TOTAL                  138,360  118,599   21.1   698,998    898,701  -21.5
  N.A. VEHICLES % OF
   TOTAL                    61.5%    56.1%            59.7%      54.5%

  SELLING DAYS                26       27              204        206
  DSR = DAILY SELLING RATE
  ------------------------