Suzuki at the 2009 Frankfurt Motor Show
Suzuki presents its revamped SX4 at the 63rd Frankfurt International Motor Show (IAA). Attention will also focus on a special Swift model, the successful Alto and Splash, and other innovations. Small cars have always been a priority at Suzuki – a model strategy that has taken the carmaker along a path of success in Germany and elsewhere in Europe. This small car expertise is the central theme of Suzuki’s presentation in hall 3.1, stand A03.
The SX4 created a new niche crossover that is the perfect size for the downsizing world. With an updated look and a fine-tuned engine line up Suzuki’s urban warrior, the revised SX4, leads the charge for the Japanese company. This ‘king’ of the urban jungle and rough terrain comes with four engines, including one new diesel engine, reduced CO2 emissions and lower fuel consumption. A Euro5 emissions compliant engine line-up, a new look and intelligent all-wheel-drive keep the small crossover with big car attitude and small car emissions fresh and at the front.
The all-conquering Swift has come in for an upgrade, with a special edition gaining a raft of enhanced features. Outside, notable additions include side mirrors with integrated turn signals, a chromed front grille for the petrol models, fog lamps, and a muffler extension. Inside, race-bred Alcantara® seats, silver speaker bezels, new door trims and other features provide even greater value for money and give the Swift a winning edge. The Swift special edition, limited to the German market, includes special “limited” stitched floor mats and exterior “Limited 25” badges.
The Alto celebrates 30 years at the top of its game with a massive 10 million sales and a new model line. The darling of the small car world and the smallest world strategic model in Suzuki’s line-up now comes with eye catching style, affordability, fuel consumption figures of just 4.4l/100km and CO2 emissions of just 103g/km. Splash, the stylish five-door mini MPV, remains an economical and roomy compact car aimed at urban families and young couples, and meets all the demands of modern city living.
This year marks the 100th anniversary of Suzuki founder’s first step into business. In a market that demands cost-effective, environmentally conscious cars, Suzuki has thrived, and the Frankfurt Motor Show should form the springboard for even greater success. The Frankfurt International Motor Show is open to the public from 17 to 27 September 2009. Press days are scheduled on 15 and 16 September.
The Brea, Calif.,-based Operations of American Suzuki Motor Corporation (ASMC) was founded in 1963 by parent company Suzuki Motor Corporation (SMC) and currently markets its vehicles in the United States through a network of approximately 400 automotive dealerships and numerous other motorcycle, ATV and marine distributors in 49 states. With global headquarters in Hamamatsu, Japan, SMC is a diversified worldwide automobile, motorcycle, and outboard motor manufacturer. In 2008, SMC sold more than 2 million new cars and trucks and more than 3.5 million motorcycles and ATVs. Founded in 1909 and incorporated in 1920, SMC has operations in 196 countries and regions.