General Motors Plans Comeback, Refocuses on Customers and Cars

General Motors Plans Comeback, Refocuses on Customers and Cars - VIDEO STORY

Fritz Henderson at "Ask Fritz" event

DETROIT - August 28, 2009: After a landmark government bailout, General Motors has emerged from bankruptcy on a mission to win back American car buyers. In an effort to change their corporate culture and re-focus on customers and cars, the revamped automaker is asking consumers to "Tell Fritz". The new campaign allows people to go online and send their comments to company executives, express their views and give input on the direction of the new GM. In addition, executives, including CEO Fritz Henderson, recently invited consumers to meet them and drive all of the latest models at the company's Michigan Proving Grounds.

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