Automechanika 2010 defies the crisis: the number of registrations received to date exceeds all expectations

Frankfurt August 20, 2009; Many renowned companies have already signed up for the leading international trade fair

Introduced by Messe Frankfurt for the first time in connection with the next Automechanika, which will be held from 14 to 19 September 2010, the Loyalty Price has been given a positive reception by numerous exhibitors. With still over a year to go, registrations have been received for significantly more exhibition space - altogether more than 100,000 square metres – than at the comparable time before the least event. “Taking part in leading international trade fairs seems to be essential even in times of budget cuts and consolida­tion�??, says Thomas Aukamm, Director of Automechanika Frankfurt, evaluating the number of registrations as a clear vote of confidence in the Automechanika. “Despite the difficult economic situation, most companies are looking to the future and say that they want to be there when the international automotive sector meets in Frankfurt next year.�??

Up to 15 June, exhibitors of the last Automechanika could register at the same price per square metre as in 2008 if they booked a stand of the same size or bigger. Many national and international companies from the automobile sector have taken advantage of the Loyalty Price offered by Messe Frankfurt and booked their exhibition space for 2010. Among these exhibitors are renowned companies from the parts trade, the aftermarket and the carwash business, e.g., Volkswagen, Bosch, ThyssenKrupp Bilstein Tuning, Febi Bilstein, MAHA, Liqui Moly, Washtec, Ceccato, Chist and Istobal.

The thematic concentration of the paint and bodywork segments in the new Hall 11 has also been given a positive reception by the sector. Numerous exhibitors, including Berner, Würth, WOLF Anlagen-Technik, Audatex, Sata, Mipa, Dinosaurier Werkzeuge Trading and CEBOTECH, have already booked their exhibition space in the impressive exhibition hall in the western section of Frankfurt Fair and Exhibition Centre and thus sent a clear signal for the future.

Exhibitors can still register for the fair by post or online at www.easyorder.messefrankfurt.com.

Background information on Messe Frankfurt

With annual revenues of € 440 million (2008) and over 1,500 employees around the world, Messe Frankfurt is Germany's biggest fair and exhibition company. The corporate group has a global network of 28 subsidiaries, five branch offices and 52 international sales partners, which represent Messe Frankfurt in over 150 countries of the world. Events 'made by Messe Frankfurt' are held at over 30 venues world­wide. In 2008, the Messe Frankfurt group organised over 100 fairs, more than half of them outside Germany.

At present, the Exhibition Centre can boast 578,000 square metres of ground space with nine exhibition halls and a congress centre. The company is publicly owned with 60 percent being held by the City of Frankfurt and 40 by the State of Hesse.

Further information: www.messefrankfurt.com