Purolator Goes Pure Edgy in New Video Campaign - VIDEO ENHANCED

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AUTO CENTRAL - August 19, 2009: Purolator Auto Filters has gone off in a hilarious new marketing direction with a series of short brand image video commercials. The spots, which are slightly reminiscent of the Denis Leary MTV promos from nearly two decades ago, features an unnamed actor gripping about life's little everyday rants, like "What the F-ck is a Labradoodle?"

So far there are five videos in the series, but a new group is expected to be available next week. A compilation of the first five can be seen below. For more information about Purolator visit www.purolatorautofilters.net.

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