Infiniti Welcomes the World

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ROLLE, SWITZERLAND - August 7, 2009: Infiniti, the luxury automotive brand from Japan, has launched its first global web portal, Infiniti.com.

In 1989 when Infiniti took to the road, the first-ever website was still two years away. A lot has happened in the subsequent two decades – for both Infiniti and the world-wide web. Now, on the occasion of its 20th anniversary, Infiniti is proud to announce a new and world-class website for what has truly become a worldwide luxury brand and today present in 32 markets.

“Infiniti.com is the new web address for all things Infiniti,” said Toru Saito, Corporate Vice President and leader of the Global Infiniti Business Unit. “Like the cars, the website stands out for doing things that are a bit different, a bit more special, and a bit better.”

Infiniti.com originated as the brand’s US market destination. Now it has been relaunched so that for the first time in the brand’s 20-year history, Infiniti.com provides a single web portal where people from Seattle to Seoul can feast on a state-of-the-art, vibrant 3D graphic experience that brings every facet of Infiniti to life. Infiniti.com is now the global destination for users to comprehensively experience the Infiniti brand.

Visitors can see the latest Infiniti cars in a stunning visual and navigational format that goes well beyond a typical automotive website experience. New models will be revealed globally on Infiniti.com, while the brand’s design, technology and features are portrayed in engaging new ways thanks to advanced web technology. Infiniti.com visitors will feel they can touch the dashboard, feel the power and smell the leather.

The cars, the company, the news, the people, the technology, the philosophy, the heritage … it all comes together to preview the customer-focused experience that is at Infiniti’s heart.

This no-compromise distillation of the very best of Infiniti’s online experience into a single site has been made possible by the brand’s increasing globalisation. The launch also gives the brand a single gateway into its network of individual country sites where potential customers, and current owners, can discover local specifics about Infiniti.

Just as its cars aim to inspire at every turn, Infiniti’s new global website will inspire at each click. Infiniti.com: one world, one road, one website.