Acura Announces July Sales Results


PHOTO (select to view enlarged photo)

Low Inventory Impacts Acura Sales


TORRANCE, CA - August 3, 2009: The TL performance luxury sedan continued to top the leaderboard for Acura, logging 3,309 sales, and despite low inventory, the top three Acura models posted month-over-month sales increases for July. Total Acura sales tallied 8,662 vehicles, down 32.5 percent* versus last July, while year-to-date sales slipped 33.8 percent** to 59,744 versus 2008, based on daily selling rates.

"Acura is gearing up for increased sales in the coming months by offering a dramatically enhanced 2010 lineup," said Jeff Conrad, vice president of Acura sales. "The new V6 powered TSX performance sedan is just beginning to arrive at Acura dealers and the revamped turbocharged RDX crossover SUV, including a new two-wheel-drive model, will be arriving this month."

Low inventory of 2009 models hampered the sales of many Acura models, especially the RDX crossover SUV, which totaled 519 vehicles. The MDX luxury SUV moved into second position behind the TL, posting sales of 2,471 units, while the TSX was a close third with 2,232 vehicles registered.

For media information and high-resolution photos of all Acura vehicles, please visit www.acuranews.com. For consumer information, please visit www.acura.com.

*The daily selling rate is calculated with 26 selling days for July 2009 and 26 selling days for July 2008.

  **Year-to-date sales based on 178 days for 2009, versus 179 days for 2008.

                    American Honda Vehicle Sales For July 2009

                           Month-to-Date               Year-to-Date
                       July    July    DSR**       July     July    DSR**
                       2009    2008    % Chg.      2009     2008    % Chg.
                       ----    ----    ------      ----     ----    ------

  Acura Division
   Total               8,662  12,828  -32.5%      59,744   90,742   -33.8%
  --------------       -----  ------  -----        ------   ------  -----
    RSX                    0       0                    0        1
    TL *               3,309   3,961  -16.5%       20,845   27,642  -24.2%
    TSX                2,232   3,474  -35.8%       16,272   21,157  -22.7%
    RL                   131     532  -75.4%        1,192    3,191  -62.4%
  -----                  ---     ---  -----         -----    -----  -----
    MDX *              2,471   3,477  -28.9%       15,940   28,039  -42.8%
    RDX *                519   1,384  -62.5%        5,495   10,712  -48.4%
  ---------              ---   -----  -----         -----   ------  -----
  Selling Days            26      26                  178      179

   *  Honda and Acura vehicles are made of domestic and global sourced
      parts.
   ** Daily Selling Rate

Click PLAY to watch The Auto Channel's RoadTrip in-depth look at the Acura TL


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