Mazda Reports July 2009 Sales
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IRVINE, CA - August 3, 2009: Mazda North American Operations (MNAO) today reported July 2009 sales of 19,032, down 15.1 percent versus July of 2008. Overall, total yearly sales are reported at 119,413, down 32.0 percent compared to 2008.
Mazda has seen a marked increase in showroom traffic as a result of the federal government's Cash for Clunkers (CARS) program, with some dealers reporting they haven't seen this many qualified customers coming into their showrooms in over a year. Fifty-seven percent of the Mazdas sold under the program have been MAZDA3s, the company's most fuel-efficient vehicle.
"While our total sales numbers still don't show we've turned the corner on this dismal market, we're obviously very pleased - and quite surprised -- by the showroom traffic improvement the Cash for Clunkers program has provided," said Jim O'Sullivan, MNAO president and CEO. "But even more exciting is the positive environmental impact it's having. Our dealers are reporting that cars like the MAZDA3, which gets up to 33 miles per gallon on the highway, are replacing vehicles that in some cases don't make one third of the mileage."
Also affected positively by the CARS program, the MAZDA5 multi-activity vehicle, which gets up to 28 miles per gallon on the highway, had a very impressive July with sales up 45.5 percent compared to July 2008.
Mazda Motor de Mexico (MMdM) reported July sales of 1,112, down 38 percent versus July of 2008. For the year, MMdM sales are down 14 percent with 10,107 vehicles sold.
Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada, Mexico and Puerto Rico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; in Mexico by Mazda Motor de Mexico in Mexico City; and in Puerto Rico by Mazda de Puerto Rico in San Juan.
Mazda North American Operations - July 2009
Month-To-Date Year-To-Date
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July July % % MTD July July % % YTD
2009 2008 Change DSR 2009 2008 Change DSR
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Mazda3 9,771 11,782 (17.1)% (17.1)% 54,987 73,257 (24.9)% (24.5)%
Mazda5 1,944 1,336 45.5% 45.5% 12,347 13,313 (7.3)% (6.7)%
Mazda6 2,517 2,470 1.9% 1.9% 20,165 35,533 (43.2)% (42.9)%
MX-5
Miata 575 1,182 (51.4)% (51.4)% 5,218 8,331 (37.4)% (37.0)%
RX-8 162 355 (54.4)% (54.4)% 1,237 2,236 (44.7)% (44.4)%
CX-7 1,369 2,356 (41.9)% (41.9)% 9,800 18,330 (46.5)% (46.2)%
CX-9 1,856 1,965 (5.5)% (5.5)% 11,567 15,188 (23.8)% (23.4)%
Tribute 779 879 (11.4)% (11.4)% 3,646 8,455 (56.9)% (56.6)%
B-Series
Truck 59 93 (36.6)% (36.6)% 446 916 (51.3)% (51.0)%
Total
Vehicles
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CARS 14,969 17,125 (12.6)% (12.6)% 93,954 132,670 (29.2)% (28.8)%
TRUCKS 4,063 5,293 (23.2)% (23.2)% 25,459 42,889 (40.6)% (40.3)%
----- ----- ----- ------ ------ -----
TOTAL 19,032 22,418 (15.1)% (15.1)% 119,413 175,559 (32.0)% (31.6)%
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MEMO:
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IMPORT
CAR 12,452 14,655 (15.0)% 73,789 97,137 (24.0)%
IMPORT
TRUCK 3,225 4,321 (25.4)% 21,367 33,518 (36.3)%
----- ----- ----- ------ ------ -----
IMPORT
TOTAL 15,677 18,976 (17.4)% 95,156 130,655 (27.2)%
DOMESTIC
CAR 2,517 2,470 1.9% 20,165 35,533 (43.2)%
DOMESTIC
TRUCK 838 972 (13.8)% 4,092 9,371 (56.3)%
--- --- ----- ----- ----- -----
DOMESTIC
TOTALS 3,355 3,442 (2.5)% 24,257 44,904 (46.0)%
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Selling
Days 27 27 180 181
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