Rolls-Royce Appoints Dealership in Yokohama

GOODWOOD – July 28, 2009: Rolls-Royce Motor Cars is pleased to announce the appointment of Nicole MotorCars Co., Ltd, as its authorised dealer in Yokohama, Kanagawa Prefecture in Japan.

The company is part of the Nicole Group of Companies which has been active in the automotive luxury market in Japan for more than 30 years.

The new dealership, Rolls-Royce Motor Cars Yokohama, will commence operations immediately and is headed by Nico Roehreke, President and CEO of Nicole Group of Companies.

Speaking at a signing ceremony for the dealer appointment, Rolls-Royce Motor Cars Regional Director for the Asia Pacific, Colin Kelly said, “This is an important milestone for the expansion of Rolls-Royce Motor Cars business in Japan, particularly as we add Ghost to our pinnacle range of cars. Ghost is the first of a new model series which will be unveiled at the Frankfurt motor show in September. We expect to be able to present the car in Japan during October.”

On the appointment, Nico Roehreke commented, “After more than 30 years in the Japanese luxury car market, our appointment as the Rolls-Royce partner in the Yokohama and Kanagawa area presents an exciting and significant new challenge to the Nicole Group of Companies.”

The new dealership, the second to be established in Japan, brings the number of Rolls-Royce Motor Cars dealers worldwide to 82. Japan is one of Asia Pacific’s largest markets.