Ford's Global Product Plan Delivering Even More Fuel-Efficient, High-Quality Vehicles to Customers
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Dearborn, Mich., July 21 -- -- 2010 model lineup is "freshest" in Ford history -- Among the new and
substantially upgraded 2010 model vehicles are:
-- All-new 2010 Ford Taurus and Taurus SHO
-- 2010 Ford Flex with EcoBoost(TM)
-- 2010 Ford F-150 SVT Raptor
-- 2010 Ford Transit Connect
-- 2010 Lincoln MKS with EcoBoost
-- 2010 Lincoln MKT and MKT with EcoBoost
-- Industry-leading levels of new convenience and safety technologies
and features
-- Fuel efficiency improves yet again
-- Average fuel economy of Ford's vehicle lineup will improve
approximately 20 percent through the end of 2010 versus 2005, and
the company is on track to improve fuel economy by more than 35
percent by 2015
-- Ford's fuel economy improvements are driven by more than 30 new
powertrain actions globally through the end of 2010; 22 slated for
North American products
-- Ford announces a new 2.0-liter, 4-cylinder EcoBoost engine to go
on sale next year
-- Ford quality, customer satisfaction now top of the industry
-- For the first time, Ford's customer satisfaction equals Toyota,
according to a just-released study by the RDA Group
-- Also for the first time, Ford has the fewest number of "things
gone wrong" in the industry - with initial quality statistically
equal to Toyota and better than Honda
-- Strong new products are winning new customers
-- Ford attracting new buyers; conquest rates climbing - especially
for cars
-- Ford vehicles post all-time highs in favorable opinion and
purchase consideration
-- Ford outperforms industry in transaction prices while reducing
incentive spending
-- Ford vehicle resale values increase, closing the gap with imports
Ford Motor Company is delivering its freshest lineup ever for the 2010 model year with a series of new, high-quality, fuel-efficient cars and crossovers and an unprecedented investment in advanced new powertrains.
Ford today is rolling out its entire 2010 model year Ford, Lincoln and Mercury lineup for North America and announcing plans for 30 new powertrain actions globally - 22 in North America alone - by the end of 2010.
"We are creating a full lineup of Ford vehicles - small, medium and large cars, utilities and trucks - that are best-in-class in fuel efficiency, quality, technology and safety and available to consumers with exceptional value," said Derrick Kuzak, group vice president, Global Product Development. "We are making fuel economy a reason to buy a Ford, and we are distinguishing ourselves as leaders in connectivity and unique consumer-friendly technologies - many of which are appearing in our 2010-model lineup for the first time ever."
The unprecedented number of new vehicle introductions for the 2010 model year includes:
-- 2010 Ford Taurus and Taurus SHO -- 2010 Ford Fusion and Fusion Hybrid -- 2010 Ford Mustang and Shelby GT500 -- 2010 Ford Flex with EcoBoost -- 2010 Ford F-150 SVT Raptor -- 2010 Ford Transit Connect -- 2010 Lincoln MKT and MKT with EcoBoost -- 2010 Lincoln MKZ -- 2010 Lincoln MKS with EcoBoost -- 2010 Mercury Milan and Milan Hybrid
Plus, Ford is delivering vehicles with even greater levels of interior comfort as well as more new convenience and safety technologies than competitors offer - even in premium sedans. These new technologies include:
-- New SYNC applications with Traffic, Directions & Information
delivered through customers' Bluetooth-capable mobile phones
-- Blind Spot Information System (BLIS ), which alerts drivers when
obstacles are in their blind spot
-- Automatic Park Assist, which guides vehicles into parallel parking
spaces, hands-free
Fuel efficiency improves with more new powertrains
Ford also is making an unprecedented investment in new engine, transmission and driveline components, helping the company improve its average U.S. vehicle fuel economy by approximately 20 percent fleet-wide through the end of 2010 versus 2005 - with plans to increase car and truck fuel economy by more than 35 percent by 2015, thanks to powertrain advancements.
Additional improvements include:
-- A new 2.0-liter, 4-cylinder EcoBoost engine will go on sale in the
2010 calendar year. It is the first EcoBoost engine to include
Twin-Independent Variable Cam Timing (Ti-VCT) and will deliver a 10 to
20 percent fuel economy improvement versus larger-displacement V-6
engines, without compromising performance
-- A 6.2-liter V-8 - producing approximately 400 horsepower - first
appears in the 2010 F-150 SVT Raptor on sale later this year
-- A 3.7-liter V-6 iVCT, producing 274-horsepower, and helping the
Lincoln MKT achieve best-in-class fuel economy
-- A 3.5-liter EcoBoost V-6 - Ford's first EcoBoost engine, featuring
better fuel economy than V-8 competitors - is offered in the Taurus
SHO this model year with 365 horsepower and 350 ft.-lb. of torque;
EcoBoost engines in Flex, Lincoln MKS and MKT deliver 355 horsepower
and 350 ft.-lb. of torque
-- A 3.0-liter V-6 iVCT - featuring an industry-first Cam Torque-Actuated
Variable Intake Cam Timing system that improves low-end torque and
delivers better fuel economy - is available on the Fusion, Milan,
Escape and Mariner later this model year
"We are absolutely committed to delivering new products with the best fuel economy in every segment in which we compete - driven in large part by substantial advancements in powertrain technology," said Barb Samardzich, vice president, Ford Global Powertrain Engineering.
In addition to an aggressive electrification strategy - which will result in at least four electrified vehicles on the road in the U.S. by 2012, including full battery electric vehicles, new hybrids and a plug-in hybrid - Ford is improving gasoline engines across all products in high volumes.
The foundation for Ford's plan is its new EcoBoost engine. EcoBoost is a new high-volume, affordable engine technology slated for a range of global vehicles - from small cars to large trucks. It uses gasoline turbocharged direct-injection technology for up to 20 percent better fuel economy, 15 percent fewer CO2 emissions and superior performance versus larger-displacement engines.
EcoBoost is arriving for the 2010 model year on the Ford Flex, Taurus SHO, Lincoln MKS and MKT. By 2012, the company plans to produce 750,000 EcoBoost units annually in the U.S. and 1.3 million globally. By 2013, Ford will offer EcoBoost engines in 90 percent of its product lineup.
For the 2010 model year, Ford also is offering two new hybrids. The Ford Fusion and Mercury Milan Hybrids deliver 41 mpg in the city - 8 mpg better than Toyota Camry Hybrid - making them the most fuel-efficient midsize sedans in America.
Ford quality and customer satisfaction now #1
Customers and third-party experts alike are noticing Ford's product, fuel economy and quality.
For the first time in the 28-year history of the Global Quality Research System (GQRS) study, customer satisfaction with Ford, Lincoln and Mercury vehicles has reached its highest level in North America - and now equals Toyota.
In addition, Ford, Lincoln and Mercury vehicles had the lowest number of "things gone wrong" among all automakers - putting Ford in a statistical tie with Toyota for initial quality and ahead of Honda.
"Ford's total focus on quality and customer satisfaction throughout the design and manufacturing process is paying off, and customers are noticing," said Mark Fields, Ford's president, The Americas.
"This is a major milestone, but we are not satisfied," he added. "For Ford, our plan is continuous improvement year after year."
The GQRS study is conducted for Ford on a quarterly basis by Bloomfield Hills, Mich.,-based RDA Group. New vehicle owners are asked to report defects or issues as well as rate satisfaction with vehicle quality on a scale of 1 to 10 across an array of vehicle systems and features.
Strong new products attracting new customers
Internal and external studies show a positive trend in the percentage of consumers with favorable opinions about Ford and growing numbers of consumers who are willing to consider purchasing a Ford product, thanks to improved fuel economy, smart technology and higher residual values.
Among Ford's recent accomplishments in the marketplace:
-- Ford's retail market share has improved in the U.S. for eight of the
past nine months. Meanwhile, Ford of Canada became the No. 1-selling
brand in June, achieving its eighth straight month of market share
gains.
-- The Ford brand just posted all-time highs in favorable opinion and
purchase consideration, based on customer tracking. Favorable opinion
of the Ford brand, for example, has risen 17 percent this year alone,
with consideration up 13 percent - driven by customer response to new
products.
-- In the second quarter, Ford average vehicle transaction prices
increased at a rate more than double the industry average, reflecting
greater customer investments in higher vehicle series and optional
features.
-- Ford's vehicle residual values are projected to be higher than
domestic competitors' and are closing the gap on the imports,
according to Automotive Leasing Guide. The improvements mean Ford
customers will see greater values at trade-in time.
-- Vehicles such as the 2010 Fusion Hybrid are bringing new customers to
Ford at unprecedented rates. Approximately 54 percent of Fusion
Hybrid buyers did not previously own Fords, and 66 percent of Fusion
Hybrid owners are coming out of foreign vehicles. Similarly, Ford
Flex is drawing nearly 50 percent new buyers to the Blue Oval, more
than one-fifth of them from imports.
-- The Ford, Lincoln and Mercury brands all showed significant
improvement in the 2009 J.D. Power APEAL study, which measures
customer satisfaction in design, content and vehicle performance. The
Ford F-150 and Flex were singled out for awards in their segments.
-- Merrill Lynch's closely watched "Car Wars" study concluded that Ford
is expected to have the highest vehicle replacement rate among
full-line manufacturers between the 2010 and 2013 model years. Ford's
average product freshness is expected to improve substantially -
particularly compared to rivals - positioning the company to win even
more new customers.
"Customers are recognizing that Ford is delivering exceptional quality, fuel efficiency, smart technology and better value," said Fields. "We're delighted to see more and more new customers putting their trust in Ford and encouraging others to do the same."
For More Information 2010 Ford Powertrain Overview 2010 Ford Technology Overview Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 205,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
