Guidepoint Launches New Services for Dealerships

Introduces new GPS-based protection plans for loaner cars, lot security

PONTIAC, Mich., June 29 -- GuidePoint Systems today announced the launch of two new GPS-based products aimed at helping car dealerships protect their loaner cars and unsold vehicle inventory - but also increase their profitability.

The Pontiac, Mich.-based supplier of GPS tracking and convenience products said it has begun marketing a new LOANER CAR PROTECTION PLAN to help protect vehicles loaned out by dealerships. Guidepoint also has begun selling a new LOT PROTECTION PLAN that allows dealers to protect and monitor inventory vehicles. Both new plans utilize Guidepoint's award-winning technology and services; including 24/7/365 call center support and an easy-to-use Web interface for tracking and controlling vehicles.

In addition to protecting the vehicle while the dealer still owns it, the Guidepoint unit can later be sold to the customer who purchases the vehicle. The consumer can then use the Guidepoint unit for a variety of services, from stolen vehicle recovery and emergency dispatch to turn-by-turn driving directions, tracking a teen driver or managing a business fleet.

"With the challenging economic climate, it's more important than ever before for dealerships to reduce their losses and seek out new profit opportunities," said Rand Mueller, chief executive officer of Guidepoint. "These new services can help dealers cut losses from theft and vehicle misuse, but can also give them a unique and sought-after selling opportunity after the vehicle is sold."

The loaner car and lot protection plans both feature:

  --  State of the art GPS module
  --  OBD-II harness for fast, secure installation
  --  Starter-disable/enable command
  --  Online vehicle tracking on secure Web interface
  --  Stolen vehicle recovery service free with every device
  --  Pre-activated SIM cards for fast activation
  --  24/7/365 support

The new dealer protection plans are powered by Guidepoint, a leading supplier of GPS-based products and services for systems sold through car dealerships and specialty retailers nationwide. Guidepoint integrates the latest GPS and advanced wireless technology, 24/7/365 response centers, and a secure Web interface to deliver a range of services for vehicle owners, dealerships, lenders and business owners. Guidepoint's services include award-winning stolen vehicle recovery, emergency dispatch, driver convenience, fleet management and vehicle tracking and control.