La Mesa RV Earns 2009 Circle of Excellence Award from Winnebago Industries, Inc.

San Diego, CA - La Mesa RV Centers with dealerships in San Diego, California, Tucson and Mesa, Arizona has been recognized as a 2009 Circle of Excellence winner by Winnebago Industries, Inc. To be honored as a Circle of Excellence dealer, La Mesa RV excelled in customer satisfaction.

Winnebago Industries established the industry's first dealer excellence program in 1986 in order to recognize select dealers for excellence in customer satisfaction. At Winnebago Industries' annual Dealer Days event in Las Vegas, Nevada, 108 dealers were honored with the Circle of Excellence award in recognition of their excellence in customer satisfaction as it relates to the customers' sales and service experience with the dealer.

"Winnebago Industries is pleased to recognize 108 outstanding dealers with this year's Circle of Excellence award," said Winnebago Industries Vice President of Sales and Marketing Roger Martin. "Customer service has never been more important and it's imperative for dealers to have knowledgeable sales personnel and qualified service technicians on staff for quality warranty and after-market service support. These 2009 Circle of Excellence award winning dealerships do just that by providing customers with the total RV experience, and for that reason, they are deserving of this award."

Circle of Excellence scoring is determined by rating dealers in four categories:

A Purchase and Delivery Satisfaction Study which is direct customer feedback after the purchase of a motor home;

A Customer Satisfaction Study which surveys customers six months after their purchase;

A Sales and Marketing Assessment that evaluates a dealership's sales, market share, stocking levels and participation in product training, Dealer Days and the Winnebago Itasca Travelers Club (WIT); and

A Service Parts Assessment that evaluates a dealership's warranty/parts inventory, service training and certified technicians, and traveling customer care.

Dealerships earning the coveted Circle of Excellence status received an award featuring three concentric circles that symbolize the interconnected relationship between the customer, dealer and Winnebago Industries.