The Motorcycle Industry Council Celebrates 18th Annual Ride to Work Day
IRVINE, Calif.--To save green and be green, Americans need two-wheelers more than ever, so the Motorcycle Industry Council is celebrating the annual Ride to Work Day by inviting local motorcyclists and industry staff to start the morning at its national headquarters with a free breakfast gathering in Irvine, Calif.
The June 15 national grass-roots effort is more relevant than ever. Motorcycles and scooters are a great way to save a lot of green while being more environmentally green at the same time.
“Motorcycles are exactly right for the times,” said Larry Little, chairman of the MIC and vice president and publisher of Cycle World magazine. “Two-wheelers are a practical part of the answer to our economic and ecological troubles. They are real and readily available. There’s no new technology to invent and no new infrastructure required. Right now, motorcycles and scooters reduce traffic congestion and parking problems, benefiting every motorist.”
Americans are adopting this message. The latest Motorcycle Industry Council Owner Survey found that, among reasons for riding, “commuting and errands” jumped to the No. 2 spot only behind “riding for pleasure.” In 2008, as gas prices topped $4 a gallon, scooter sales rose to 222,000 for the year - the highest level yet seen by the MIC.
There are far more riders than ever. The number of American households that own motorcycles jumped 26 percent from 2003 to 2008, while the overall number of U.S. households increased roughly 5 percent. During the same period, the motorcycle population grew 19 percent while the U.S. population rose by about 5 percent. Some 25 million Americans swung a leg over a bike and rode last year. That’s a 7 percent increase, from 2003, in the number of people who ride but may or may not own motorcycles.
BACKGROUND ON BIKES
For information on getting started with motorcycle riding and two-wheel commuting, visit Discover Today’s Motorcycling at www.motorcycles.org