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'Green' Fuel Additive Reduces Vehicle Emissions by 30% and Increases Gas Mileage by 7 to 19%

LONG BEACH, Calif., May 26, 2009 -- EthosFR+, the fuel additive that is successfully being used by large vehicle fleets across the country to reduce vehicle emissions, increase mileage and improve engine performance, is now available for direct purchase by consumers. Composed from a combination of two esters - one that cleans and one that lubricates - and containing no harmful chemicals or metals, EthosFR+ is a proven product that is safe for both the environment and the vehicle.

Independent tests made by a California Air Resources Board (CARB) certified facility and recognized by the EPA have verified that EthosFR+ works. Test results showed that the product improves vehicle horsepower and fuel economy while significantly reducing measured tailpipe emissions for Hydrocarbons, Carbon Monoxide, Nitrous Oxide, and Particulate Matter.

These test results were no surprise to the City of San Diego, which has been using EthosFR+ in their municipal trash trucks for the past nine years. During this time the fleet has reduced its emissions by 60% and saved 1.2 million gallons of fuel per year.

EthosFR+ is designed to be used with all types of fuel, including gasoline, diesel, bio-diesel, gasoline ethanol blends, and motor oils. It works by lubricating, cooling, cleaning, and protecting the engine. Because fuel is burned more completely, emissions are reduced and mileage is improved. Pursuant to the Magnuson-Moss Act, use of EthosFR+ will not void the vehicle warranty.

The EthosFR+ fuel additive is offered by ReduceMyEmissions.com, an environmentally-focused organization that believes in thinking globally and acting locally. "Our goal is to empower as many people as possible to reduce their carbon footprint," explains the company's owner, Kelly Chaplin. "From the emissions standpoint, using EthosFR+ is like turning your 'regular' car into a 'hybrid-esque' car - and even at today's gasoline prices, it more than pays for itself in fuel savings."

Until May 31, 2009, the sign-up fee to qualify to purchase EthosFR+ at the wholesale price is just 99 cents. As a "distributor," consumers can choose to either purchase the product for personal use at the wholesale price or to pursue the business opportunity. For 99 cents each distributor receives a fully-functioning e-commerce website. Inventory warehousing, order tracking, and fulfillment are all handled by the parent company.