Insight Becomes First Hybrid Vehicle to Rank as Best-Selling Vehicle in Japan

2010 Honda Insight

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TOKYO - May 12, 2009: Honda Motor Co., Ltd. announced that Insight ranked as the industry's best-selling car among new vehicle registrations* in Japan for the month of April 2009, with sales of 10,481 units (source: Japan Automobile Dealers Association). It is the first time in history for a hybrid model to be the industry's best selling vehicle in Japan for any monthly sales period.

Fit was the industry’s best-selling car among new vehicle registrations in Japan for calendar year 2008 and the fiscal year ended March 31, 2009. Fit was also the industry’s best-selling car for the month of March 2009, for the fourth consecutive month since December 2008, until it was displaced by Insight to become the industry’s second best-selling car in April 2009,with sales of 9,443 units. It is the first time Honda has occupied the industry’s top two best-selling car positions.

Since its introduction on February 6, 2009, the all-new Insight has been very well received by a wide range of customers due to its excellent environmental performance, easy-to-use packaging, light and comfortable driving and affordable pricing. * excluding mini-vehicles - under 660cc

♦ Insight sales in Japan (source: Japan Automobile Dealers Association)
Sales of Insight was announced February 5, 2009, and began February 6, 2009

MORE: Honda Insight Video-Introduction at 2009 Detroit Auto Show
MORE: Honda Specs, Reviews and Comparisons-Honda Buyers Guide