Suzuki Saudia hosts technical training Press Release -
English Version
Dear Editor,
Please find attached a press release titled “Suzuki Saudia hosts technical
training on Celerio model for Middle East after-sales representatives”
for use in your esteemed publication.
Also attached is an image of the training group, as well as the Suzuki
Saudia Logo.
Should you require further information, please do not hesitate to contact
us.
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Orient Planet PR & Marketing Communications
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Press Release
Suzuki Saudia hosts technical training on Celerio model for Middle East
after-sales representatives
Participants gain vital theoretical & practical knowledge at Suzuki's exclusive
Jeddah training centre
May 7, 2009
Suzuki Saudia, the sole distributor of Suzuki vehicles in the Kingdom of
Saudi Arabia (KSA) and part of Bamarouf Group, hosted special technical
training sessions for Suzuki's Middle Eastern after-sales group recently
at the Suzuki Saudia's training center in Al-Khomrah, Jeddah.
The three-day training exposed participants from all ME mostly from Lebanon,
Bahrain, Qatar, Oman, Kuwait, Emirates and Yemen dealerships to theoretical
and practical details on the Suzuki Celerio, which will be launched in
the KSA in May 2009. Suzuki Saudia covered all training expenses and also
gave the trainees an entertainment tour around Jeddah. Mr. Sandeep Kumar,
Deputy Service Manager of Maruti Suzuki India Ltd., acted as the main trainer.
Engineer Osama Morshedi, After Sales Services General Manager of Suzuki
Saudia, said: “It's very important for Suzuki that it's after sales team
gain full knowledge of the products they sell, so that they can determine
how each model satisfies particular customer requirements. Training is
especially significant prior to launch, so that the impact of a new model
for a particular market is properly understood, promoted, and supported.”
The Celerio is a full-option hatchback which includes a radio, CD and MP3
player; double airbags; an anti-lock breaking system; Foig Lamps; Alloy
Wheels; Remote Control and power steering. The new model, which is being
manufactured by Maruti Suzuki India Ltd., one of Suzuki Motors Corp. manufacturing
plants, features a stylish design targeted towards younger drivers. The
highly fuel-efficient Celerio is powered by a state-of-the-art and lightweight
K10B engine. Aside from its intended youthful base, the vehicle is expected
to attract buyers searching for high performance, attractive design, and
fuel economy.
“Suzuki Saudia has been hosting a series of trainings for the region's
after-sales representatives, the most recent of which focused on the best-selling
Grand Vitara and now the new Celerio. The distributor provides one of the
best Suzuki after-sales services in the Middle East and rigorously trains
its employees to fully meet customer expectations and needs. Said, Maher
Al Nabawi, Deputy General Manager
“These sessions are an integral part of Suzuki's overall marketing, service
and personnel development strategies. Suzuki Saudi has been instrumental
in building up the reputation of Suzuki as one of the safer and more economical
automobile brands in the Middle East.” Concluded Al Nabawi
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